toob broadband deals: the fixed-price promise has ended

What does toob cost right now?

Direct answer: Three symmetric packages with £0 to set up: £18 a month for 150 Mbps, £23 for 900 Mbps and £29 for 2,300 Mbps on a 24-month contract (checked 17 September 2026). Each of those rises by £2 every April from April 2027, so the figure to compare is the average across the term.

Read the fifth column rather than the third. toob advertises the third, and the fifth is what the contract actually costs you per month once both April rises are counted: £25 on the gigabit package rather than £23, and £20 on the entry package rather than £18. The advertised range runs from £18 to £29 and the averaged range from £20 to £31. Nothing here is hidden, which is more than most of the market manages. toob prints the April 2027 and April 2028 prices on the plan card before you order, so every figure on this page can be checked against toob's own published numbers.

For the arithmetic on any provider, our price and contract checker works out the real cost of a deal over its term, price rises by provider lists who raises what and when, and our gigabit deals page shows every gigabit option at your postcode.

The fixed-price promise, and what replaced it

Direct answer: toob's fixed-price promise ended on 21 April 2026. In toob's own words, all new and re-contracting toob customers will be offered plans that include a small, fixed annual price increase of £2 on your monthly rental. One thing to be clear about: anyone who signed before 21 April 2026 keeps the old deal, because toob says existing customers will not see any price changes during their minimum contract period, so this changes nothing for anyone already on a contract.

This is the reason the page you are reading was rewritten, so it is worth being exact about what changed. It used to be simple: for years toob sold on a promise its competitors could not match: the price you signed up at was the price for the whole contract, with no annual increase of any kind. That was toob's whole pitch, and it was true. On 21 April 2026 toob replaced it: from that date, all new and re-contracting toob customers will be offered plans that include a small, fixed annual price increase of £2 on your monthly rental, with the first increase landing in April 2027. toob says the £2 is needed to ensure we can continue delivering an outstanding broadband service, and that it remains one of the lowest increases in the telecoms industry.

Two things are true at once here, and a page that told you only one of them would be doing you a disservice. The first is that toob's defining promise is gone, and any page still selling toob on a fixed price for the whole term, including the version of this page we are replacing, is out of date. The second is that what replaced it is about as good as an annual rise gets: a flat cash amount rather than a percentage, the same for every customer rather than scaled to the bill, disclosed before you order rather than announced later, and the smallest on this site. toob prints the April 2027 and April 2028 prices on the plan card before you order, so every figure on this page can be checked against toob's own published numbers.

It is worth remembering why fixed cash rises exist at all. Ofcom banned inflation-linked mid-contract increases for contracts sold from 17 January 2025, so providers that used to raise bills by a percentage tied to the Consumer Price Index now have to state a pounds-and-pence figure in advance instead. toob did not have to adopt one, and for a year after the ban it did not. Our guide to in-contract price rises sets out the rules and lists what every provider now charges, and price rises by provider tracks the amounts as they are announced.

Which contract to take, and what each one really costs

Direct answer: toob sells a 24-month contract, a 12-month contract, or Home900 with no minimum term at all. The 12-month contract costs £5 to £6 a month more than the 24-month one, and on two of the three tiers that premium is exactly what a whole speed tier costs.

Now put the two price lists side by side rather than reading down one of them, because that is where the useful thing is. £23 a month buys 150 Mbps on a 12-month contract. The same £23 a month buys 900 Mbps on a 24-month one. Move up a tier and it happens again: £29 buys 900 Mbps for a year, and £29 buys 2,300 Mbps for two. So the choice toob is really offering is not twelve months against twenty-four. It is a shorter commitment, or roughly six times the speed for the same money.

There is a third option, and it is the expensive one: Home900 with no minimum term at all, at £39 a month. That is £39 against £23 for the same package on a two-year contract, so the flexibility costs about two thirds again. Whichever you take, the exit terms are the same: 30 days' notice inside the minimum term, and seven days before your next bill date once it has ended, and if you leave inside a minimum term the charge is your monthly price less £7, for each month left on the contract. There is also a statutory right to change your mind: 14 days from your activation date, or up to 2pm the day before if you change your mind first.

Our guide to leaving a contract early works through what an exit charge usually comes to, rolling monthly deals lists the providers worth comparing that third option against, and 12-month broadband deals covers the shorter contracts across the market.

What happens when the contract ends

Direct answer: When the minimum term ends the package moves to what toob calls its Rolling Service Price, which is published and is higher than any of the contract prices. On Home150 that is £26 against £22 in the final month of the term, a step of £4; on Home900 it is £37 against £27, a step of £10.

This is where the money actually is, and it gets far less attention than the April rise because it arrives quietly. Two April increases on a Home900 contract add £2 and then £2 again, taking £23 to £27. The end of the term adds £10 in one move, to £37. In other words the step at the end of the contract is larger than both in-contract rises put together, and nobody sends you a reminder about it.

The response is one diary entry made on the day you order: the term end date, with a reminder a month before it. When it arrives, re-contract or switch rather than rolling on, because the Rolling Service Price is what a provider charges customers who are not paying attention. Our report on the loyalty penalty shows what staying past a term end costs across the market, and out-of-contract prices lists the figure provider by provider.

What is included, and what is missing

Direct answer: £0 to set up and a Wi-Fi 7 router as standard, with unlimited data and the same average speed in both directions. Missing: a published minimum guaranteed speed, and anything other than broadband.

The speed gap is the one worth understanding, because it is unusual. Most providers publish a minimum guaranteed speed calculated the way the Advertising Standards Authority asks, and give you a right to leave if the line does not reach it. toob publishes no minimum guaranteed speed for the broadband itself, which most providers do, so there is no figure to hold it to. In practice a full fibre line rarely underperforms the way a copper one does, and toob's review profile suggests most people get what they expected; but if a guaranteed floor matters to you, ask for one in writing before you order.

On charges, two are worth noting because they are higher than average: £49 if you miss an installation appointment, and £99 to restore a service cut off for non-payment. Our guide to speeds lower than advertised covers what to do if a line underperforms, and complaints and your rights covers the escalation route.

Does toob reach your address?

Direct answer: In two different ways, which is worth knowing. toob builds its own fibre along the South Coast, principally around Southampton and Portsmouth, and reaches everywhere else over CityFibre's wholesale network. It covers about 300,000 premises on its own fibre and sells across 93 towns and cities in England and Scotland in total, with more than 140,000 customers.

One footnote on the customer figure, because the numbers in circulation disagree. We use more than 140,000 customers, the figure in International Public Partnerships' own market announcement of 17 August 2026, because a filing is better evidence than a marketing page and it is the more recent of the two. toob's own website still gives the older figure of over 125,000.

If toob has not reached you, most addresses now have another full fibre route: Ofcom's Spring 2026 data puts full fibre availability at 82% of UK premises and gigabit-capable availability at 89%. Our full fibre deals page lists every FTTP option at your postcode, the availability checker shows which networks reach a given property, and our explainer on what altnets are covers how a network like toob's gets built.

Who owns toob, and what the funding news means

Direct answer: Its lender does, as of September 2026. International Public Partnerships, a listed investor, valued its stake at £24.1 million at the end of 2025 and transferred it in August 2026 for a de minimis amount, and then Ares, already toob's main lender, put more money in and took effective control in September 2026, appointing an executive chairman and a chief financial officer. For a household none of that matters: A change of owner does not touch a contract you have already signed: the price, the term and the notice rights travel with the business, and a fixed-term price cannot be raised beyond what your order confirmation says.

The sequence is short and worth having straight, because the headlines were alarming and the substance is not. International Public Partnerships, a listed investor, valued its stake at £24.1 million at the end of 2025 and transferred it in August 2026 for a de minimis amount. The reason it gave was structural headwinds the UK's altnet market is facing and its potential material adverse effect on toob's business, which is a statement about the altnet market rather than about toob specifically: dozens of independent networks raised money to build in the same streets, and not all of them will earn it back. Then Ares, already toob's main lender, put more money in and took effective control in September 2026, appointing an executive chairman and a chief financial officer. In total, up to £395 million of equity and debt has gone into the business over its life.

What that means for a customer is duller than the headline, and the dullness is the point. A change of owner does not touch a contract you have already signed: the price, the term and the notice rights travel with the business, and a fixed-term price cannot be raised beyond what your order confirmation says. A lender taking control is a recapitalisation rather than a collapse, and it usually means the business has more money behind it than it did the week before, not less. The network is built, more than 140,000 customers are on it, and the wholesale arrangement with CityFibre covers most of the footprint regardless. The company you are contracting with is unchanged either way: toob Limited, registered in England, company number 11051348, at Lakeside North Harbour in Portsmouth.

We will update this page as the position develops, and every figure above carries its date so you can see how current it is. Our explainer on why the fibre boom is consolidating covers the pressure INPP was describing, the altnet consolidation tracker lists every deal in progress, and our report on the great consolidation sets out where this is all heading.

The Essentials social tariff, and its one condition

Direct answer: toob Essentials is £15 a month for 50 Mbps symmetric, on Universal Credit, Pension Credit, Jobseeker's Allowance, Employment and Support Allowance or Income Support. The condition to check first is geography: it runs only in selected toob network areas, all of them on the South Coast and in north Hampshire and Surrey, so a CityFibre address cannot have it.

A social tariff on full fibre at 50 Mbps symmetric is a genuinely good product, and several altnets offer nothing of the kind. The catch is the one above, and it is easy to miss: the rest of toob's range is sold across 93 towns and cities in England and Scotland, but it runs only in selected toob network areas, all of them on the South Coast and in north Hampshire and Surrey, so a CityFibre address cannot have it. So a household in one of the CityFibre cities can buy toob broadband and cannot buy toob Essentials. Check the tariff at your own address before you plan around it.

At £15 it sits in the middle of the market: £12.50 at Virgin Media, £16.50 at BT, £16.99 at YouFibre and £20 at Vodafone, with the cheapest we found on 1 September 2026 at £12.50. Our social tariffs guide lists every social tariff in the UK, what each one asks you to prove and which providers let you leave without a penalty if your circumstances change. Ofcom's own list was last updated on 17 August 2026.

Reviews, complaints and compensation

Direct answer: toob's Trustpilot profile stood at 4.5 out of 5 from 10,964 reviews on 17 September 2026, among the strongest on this site. It has no published Ofcom complaints figure, because Ofcom tables only providers with a stable market share of 1.5% or more. On compensation it is halfway there: toob pays £30 for a missed appointment and £3 for each day activation runs late, automatically, as a credit on the next bill, but it covers a switch going wrong and nothing else, with no payment for a total loss of service, which is the part of Ofcom's scheme that matters most once you are connected.

A 4.5 across more than ten thousand reviews is a strong result, better than any large provider manages and in line with the better altnets. Read it as a signal rather than a measurement, because a review profile is a sample of people who chose to write rather than a random one, and read it alongside the compensation position below, which is the sort of thing a review score never captures.

On compensation the detail matters more than the headline. toob pays £30 for a missed appointment and £3 for each day activation runs late, automatically, as a credit on the next bill, which several altnets do not do at all. But it covers a switch going wrong and nothing else, with no payment for a total loss of service, which is the part of Ofcom's scheme that matters most once you are connected. Ofcom's own scheme pays £10.34 for each day of total loss of service after two working days, £32.31 for a missed appointment and £6.46 for each day a start date slips, so toob's missed-appointment payment is a little below Ofcom's, its delay payment is roughly half, and the payment that matters most once you are connected, for a line that simply stops working, does not exist. Note also that the charges run both ways: £49 if you miss an installation appointment, and £99 to restore a service cut off for non-payment

An absence from Ofcom's table is neither a good record nor a bad one; it means toob sits below a stable market share of 1.5% or more, the share at which Ofcom tables a provider. The dispute route is the Communications Ombudsman, after six weeks, and toob's own code promises contact within two working days, a first investigation inside 14 working days and a senior review inside a further 10. Our Complaints Floor report explains how much of the UK market now sits outside Ofcom's tables, our automatic compensation guide lists which providers pay automatically, and complaints and your rights covers what to do when a provider is not in the scheme.

toob against the other lines at the same address

Direct answer: Across the term it competes well where it reaches: the gigabit package averaged £25 a month over 24 months, against £34.41 for BT's entry full fibre, £26 for Sky's and £34 for Zen's Full Fibre 900. Its closest match is YouFibre, at £600 over the term against toob's £600: identical money, except that YouFibre's price does not move.

Read the last column alongside the price, because it is where most of the difference over two years hides. toob's rise is now the smallest of the providers that have one, and two of the altnets above still have none at all. When we last hand-checked every deal, on 1 September 2026, the 373 broadband-only deals from the 28 providers we compare started at £13.50 a month (4th Utility, 150 Mbps on CityFibre), with good full fibre clustering between £23 and £34 a month and a median of £28. toob's 24-month averages sit at or under that median on every tier, which is the honest summary of its value case.

Who should choose toob, and who should not?

Direct answer: Choose it if it reaches your property, you want symmetric speed at a price that averages under the market median, and you will read £25 rather than £23; look elsewhere if you want a price that does not move at all, if you want compensation when the line fails, or if you want television and mobile on the same bill.

The test is the same as everywhere on this site: run the postcode, see what is actually available, and compare the total over the term rather than the headline.

What should you check before you order toob?

Direct answer: Six checks, five minutes: compare the average rather than the headline, read the future prices off the plan card, diarise the term end as well as the rises, weigh the 12-month contract against a faster tier, check the social tariff at your own address, and ask about the speed you actually want.

Related reading: how to switch broadband, in-contract price rises, leaving a contract early, social tariffs, and gigabit deals.

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