Why trust us

Why trust BroadbandSwitch.uk?

Because we show you exactly how we work. You pay us nothing, deals are listed lowest price first by default, and no provider can pay to move up the list.

Real, named people check every page before it goes live, our facts come with sources, and when we get something wrong, we fix it in public. Here's the detail, so you can judge for yourself.

Compare deals at your postcode See how we make money

Six promises we make you

The short version. Each one links to the detail further down the page.

  • You pay us nothing

    Providers pay us a commission when you switch. You pay your provider's standard price.

    How we make money

  • Lowest price first

    That's the default order for everyone, and no provider can pay to change it.

    How deals are ordered

  • Real, named people

    Adrian or Alex checks every page before it goes live, and you can see exactly who we are.

    Who's behind the site

  • Facts you can check

    We name and date our sources, so you can check a figure for yourself.

    Where our facts come from

  • Mistakes fixed in public

    Tell us what's wrong and we'll put it right. Substantive fixes go in our public log.

    How corrections work

  • Meaning before money

    We cover social tariffs and parental controls properly, even where we earn nothing.

    What that looks like

How we make money

It's the first thing to ask any comparison site, so here's the straight answer.

Animated diagram of how BroadbandSwitch.uk makes money: you compare for free with free tools and guides, you order your deal and pay the provider's standard price, and the provider pays us about £30 to £60 once your switch completes. You pay us nothing
Providers pay us when you switch. You never pay us a penny.
  • You pay us nothing. Comparing is free, and so are our tools, guides and reports.
  • Providers pay us when you switch. If you order a deal through our links and your switch goes through, the provider pays us a commission. It's typically about £30 to £60 per switch.
  • Your price stays the same. You pay the provider's standard package price, the same as going to them direct.
  • Some deals pay us more than others. Commission never changes where a deal appears.
  • It keeps everything free. Commission pays for the comparison, the free tools and our Data Lab research.

Read our full affiliate disclosure

Illustration of a smiling couple on a sofa in a UK home comparing broadband deals on BroadbandSwitch.uk on a phone Illustration made with Google Gemini
Comparing is free. Providers pay us, not you.

How deals are ordered

The same rules for every provider, and for everyone who uses the site.

Animated diagram of how deals are ordered: every deal at your address from 30+ UK providers is sorted by monthly price, lowest first, and you can change the order or filter. A deal that pays us more stays exactly where its price puts it
Example deals. Commission never moves a deal up the list.

When you enter your postcode, we show the deals available at your address from 30+ UK providers, with live prices refreshed several times a day. By default, they're listed by monthly price, lowest first.

No provider can pay to appear higher. A deal that pays us more commission stays exactly where its price puts it. You can change the order or filter the list, so it fits what matters to you.

A tip from us

The lowest monthly price isn't always the best deal for you. Check the contract length, any setup fee and the price rises written into the contract, so you know what you'll pay in total.

How we rank broadband deals

Illustration of a smiling woman who has just moved home, sitting on the floor and comparing broadband deals on BroadbandSwitch.uk on a laptop resting on a moving box Illustration made with Google Gemini
The same order for everyone: lowest monthly price first.

Where our facts come from

We'd rather show our working than ask you to take our word for it.

Animated diagram of where our facts come from: find the source, such as Ofcom, provider Key Facts and official data; check it against at least two sources where we can; grade it in our reports; date and cite it; and re-check prices once they're 90 days old
Five steps for every fact we publish.

We start with the people who hold the data: Ofcom, providers' own Key Facts documents and official statistics. We check important claims against at least two sources where we can, and a provider's marketing never overrides Ofcom's figures.

Prices in our guides are checked again once they're 90 days old, and our pages show when they were last updated.

Our Data Lab reports go further. In The Last Dial Tone, for example, every key figure is graded by how firm it is: confirmed, corroborated, single-source or derived. Where official figures and fresher industry figures disagree, the report shows both.

Read our editorial policy

Named sources behind our Data Lab reports

Each count comes from the report's own reference list. All our reports are free to read.

ISPreview called The Last Dial Tone “one of the better overarching summaries” of the copper switch-off.

Mark Jackson, ISPreview, 19 June 2026 (Jackson, 2026). Read the article

Who's behind BroadbandSwitch.uk

Two real people you can look up, and a registered company that stands behind the site.

The company behind the site

BroadbandSwitch.uk is run by Upleashed Limited, a company incorporated in the Isle of Man (company number 021517V).

Registered office
Sycamore House, Glen Duff, Lezayre, Isle of Man, IM7 2AT
Data protection
Registered with the Isle of Man Information Commissioner (R697728)
VAT number
GB 005 5762 89

Why do our emails end in searchswitchsave.com? SearchSwitchSave is our group name. Upleashed Limited runs the group, and BroadbandSwitch.uk is part of it.

Meaning before money

We discuss key facts and solutions like parental controls and social tariffs, and we put all of that above making money. We believe in making meaning and being of value. Only that way can we build your trust.

Dr Alex J. Martin-Smith, founder
  • Social tariffs. If you receive Universal Credit, Pension Credit or certain other benefits, you could get cheaper broadband. We earn nothing when someone moves to a social tariff, and we keep our social tariffs guide up to date anyway.
  • Parental controls. We also fund ParentalControl.uk, a free guide that helps families set up controls at home, and our online safety hub leads into it.
  • Free tools. Tools that work things out for you, whether or not you ever switch through us.
Illustration of a grandmother and her granddaughter at a kitchen table checking broadband social tariffs on a tablet Illustration made with Google Gemini
Our social tariffs guide earns us nothing. We keep it up to date anyway.

When we get something wrong

We'd much rather be told than stay quietly wrong.

Animated diagram of what happens when you report a mistake: you tell us any time, we reply within 1 to 2 working days, we fix it within 2 to 5 working days, then substantive fixes go in our public corrections log
Usual timescales, from our corrections process.

Email editor@broadbandswitch.uk with the page and what's wrong. We usually reply within 1 to 2 working days and fix substantive errors within 2 to 5 working days. Substantive fixes go in our public corrections log, with the date and what changed.

Some of the most useful corrections come from providers themselves. In September 2026, Community Fibre told us, through a partner audit, that we'd listed its top home speed as 3 Gbps when it now offers 5 Gbps. We corrected it on every page we found it on, and logged the change.

See our corrections log

How we measure up to the CMA's CARE test

The Competition and Markets Authority says comparison sites should be Clear, Accurate, Responsible and Easy to use (Competition and Markets Authority, 2017). It's a good test for any comparison site, including us.

  • Clear

    The CMA asks: explain the service and how the site makes money.

    What we do: this page, our affiliate disclosure and how we rank deals explain both.

  • Accurate

    The CMA asks: information that is complete, correct, relevant, up to date and not misleading.

    What we do: named, dated sources, prices checked again after 90 days, and a public corrections log.

  • Responsible

    The CMA asks: protect people's details and be easy to deal with.

    What we do: a privacy policy that explains how we use your details, and a phone number and email you can reach us on.

  • Easy to use

    The CMA asks: make information easy to find and understand.

    What we do: short answers first, a postcode search that shows the deals at your address, and free tools that do the sums for you.

This is our own check against the CMA's principles. It isn't an endorsement from the CMA.

How we use AI

We use AI tools on paid business accounts to help with research, data analysis and code. It never has the final say: a person checks every page before it goes live, and both of us check our most important work.

How we use AI, in full

Read the detail

Everything on this page, with the full workings.

Quick answers

Can I trust BroadbandSwitch.uk?

We think you should judge for yourself, so we show you how we work. You pay us nothing, deals are listed lowest price first by default, no provider can pay to move up, named people check every page before it goes live, and we fix mistakes in public.

How does BroadbandSwitch.uk make money?

Providers pay us a commission when you order one of their deals through our links and your switch goes through. It's typically about £30 to £60 per switch. You pay the provider's standard price and never pay us anything.

Can providers pay to appear higher?

No. Deals are listed by monthly price, lowest first, by default. No provider can pay to change that, and a deal that pays us more commission stays exactly where its price puts it.

Will I pay more if I switch through BroadbandSwitch.uk?

No. You pay the provider's standard package price, the same as going to them direct, and you never pay us a fee.

Who runs BroadbandSwitch.uk?

Upleashed Limited, a company incorporated in the Isle of Man (company number 021517V), with its registered office at Sycamore House, Glen Duff, Lezayre, Isle of Man, IM7 2AT. Dr Alex J. Martin-Smith or Adrian James checks every page before it goes live.

Where do your prices come from?

Our comparison shows live prices from 30+ UK providers for your exact address, refreshed several times a day. Prices in our guides are checked again once they're 90 days old.

How do I report a mistake?

Email editor@broadbandswitch.uk with the page and what's wrong. We usually reply within 1 to 2 working days and fix substantive errors within 2 to 5 working days, then log them in our public corrections log.

Does BroadbandSwitch.uk use AI?

Yes, on paid business accounts, to help with research, data analysis and code. A person checks every page before it goes live, and our AI page explains exactly how we use it.

References

  1. Competition and Markets Authority. (2017, September 26). Digital comparison tools market study: Final report. https://assets.publishing.service.gov.uk/media/59c93546e5274a77468120d6/digital-comparison-tools-market-study-final-report.pdf
  2. Jackson, M. (2026, June 19). New report examines the UK's public switched telephone network switch off. ISPreview UK. https://www.ispreview.co.uk/index.php/2026/06/new-report-examines-the-uks-public-switched-telephone-network-switch-off.html
  3. Martin-Smith, A. J. (2026). The last dial tone: The UK PSTN and WLR switch-off (Report No. 26). BroadbandSwitch.uk. https://broadbandswitch.uk/reports/the-last-dial-tone/

Page updated . We review it every three months, and sooner if anything changes.