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About · Transparency

Accessibility statement: our commitment to accessible UK broadband content

By Adrian James (LinkedIn), broadband editor. Reviewed by Dr Alex J. Martin-Smith (LinkedIn), head of editorial. Last updated 14 August 2026.

BroadbandSwitch.uk exists to help UK households and small businesses save money, get faster connections and stay safer online. That mission only works if the content is genuinely usable by everyone, including readers using screen readers, keyboard only navigation, screen magnification, older devices, slower connections, or who simply benefit from clear structure and steady language. This statement sets out the standards we target, what we have built, what we tested in our 2026 site wide audit, where work continues, and how to tell us when something is not right.

WCAG 2.2 AATarget conformance level
1,300+Pages in scope across the site
14.7:1Body text contrast ratio
2026Site wide audit and remediation
1 to 2 daysAccessibility feedback acknowledged
16.8mDisabled people in the UK, FRS 2023 to 2024
The 60 second summary. We target WCAG 2.2 level AA across the whole site: editorial pages, interactive tools, games and PDF publications. The commitment is voluntary for a private sector site and reflects the Equality Act 2010 duty to make reasonable adjustments. In practice that means semantic HTML with one H1 per page, consistent navigation with breadcrumbs and tables of contents, keyboard operable controls with visible focus, body text at 14.7:1 contrast with the deep pink accent #E50571 at 4.6:1 for interactive elements, descriptive link text, alternative text on informational images, native details and summary accordions for FAQs, respect for reduced motion preferences, and steady UK English with technical terms defined in our 152 term glossary and the Telecoms Acronym Decoder. A site wide accessibility audit and remediation pass was completed in 2026. Third party embedded content, principally the comparison widget from our technology partner, is not fully under our control, so overall conformance is partial and honestly described. Report anything we have missed through the corrections process, noting accessibility in the subject for priority handling.
Report an accessibility issue Contact us
On this page
  1. Our commitment
  2. Standards we target
  3. Conformance status
  4. Design choices serving accessibility
  5. Language and cognitive accessibility
  6. Interactive tools and games
  7. PDF publications
  8. Video and audio
  9. Third party content
  10. The 2026 audit
  11. Where work continues
  12. How to report an issue
  13. External routes
  14. How this statement evolves
  15. Frequently asked questions
  16. References

Our commitment

Around 16.8 million people in the UK are disabled, roughly 25% of the population, according to the Department for Work and Pensions Family Resources Survey for 2023 to 2024. A meaningful share of the people this site serves navigate the web with assistive technology or benefit from accessible design in less visible ways. Accessibility is therefore not a compliance afterthought here. It is part of how we serve the reader, it aligns with the Equality Act 2010, and it is simply better editorial design: clear structure, fast pages, predictable navigation and careful language help every reader, not only disabled readers.

Responsibility sits with named people. Adrian James, broadband editor, is responsible for accessibility in content production. Dr Alex J. Martin-Smith, head of editorial, reviews structural accessibility as part of editorial review. Automated tooling assists with checks, and the AI role in that tooling is documented in our AI and automation disclosure, but final responsibility always rests with the editorial team.

Key fact: accessibility is owned by named editors, built into the publishing workflow rather than retrofitted, and treated as central to a mission of serving all UK households and small businesses.

Standards we target

WCAG 2.2 level AA. The Web Content Accessibility Guidelines version 2.2, published as a W3C Recommendation in October 2023, are the current internationally recognised standard for web content. We target level AA, the level recommended for public facing content, because it covers the success criteria that matter most to disabled users while remaining achievable across a site of this scale. We monitor the development of WCAG 3.0 and will assess alignment once it reaches Recommendation status.

Equality Act 2010. The Act requires service providers to make reasonable adjustments so disabled people can use their services on equivalent terms. WCAG 2.2 AA conformance is widely recognised as a reasonable approach to meeting that duty for web content. The Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 apply to public bodies rather than to us, but they articulate expectations, including publishing a statement like this one, that we choose to follow voluntarily.

Key fact: the target is WCAG 2.2 AA, adopted voluntarily and mapped to the Equality Act 2010 reasonable adjustments duty, with WCAG 3.0 monitored for the future.

Conformance status

Our own templates, editorial content, tools and publications are designed and checked against WCAG 2.2 AA, and a site wide audit and remediation pass was completed in 2026. Some content on the site is supplied by third parties, principally the embedded postcode comparison widget from our technology partner, and is not fully under our control. For that reason we describe the site overall as partially conformant with WCAG 2.2 level AA: the parts we control are built to the standard, the parts we do not are covered by the third party section below, and reader reports about either get the same priority handling.

Key fact: partially conformant with WCAG 2.2 AA, with our own content built to the standard and third party embeds honestly identified as the boundary of our direct control.

Design choices serving accessibility

Semantic structure. One H1 per page, H2 for major sections, H3 for sub sections, lists marked up as lists, navigation in nav elements with descriptive labels, main content in a main element, and the lang attribute set to en-GB so screen readers apply UK pronunciation. Breadcrumbs, tables of contents and related guide clusters follow the same pattern on every substantive page, so the site stays predictable wherever a reader lands.

Keyboard operation. Every interactive element works from the keyboard: tab moves in logical reading order, Enter activates links and buttons, Space toggles the native details and summary accordions we use for FAQs, and focus is always visible. There are no keyboard traps.

Colour and contrast. Body text is dark ink on a light background at around 14.7:1, comfortably above the 4.5:1 AA minimum for normal text. Interactive text elements use the deep pink accent #E50571, which tests at 4.6:1 on white, and solid buttons use white text on that same accent. The lighter brand pink #ec4899 measures 3.5:1 on white, so it is reserved for large text at or above the WCAG large text thresholds and for decorative accents, and no information is conveyed by colour alone.

Links and images. Link text describes the destination rather than saying click here, repeat destinations use consistent wording, informational images carry alternative text and decorative images carry empty alt attributes so screen readers skip them.

Data tables. Where we publish data tables, for example in reports, the deals pages and the Telecoms Acronym Decoder, we apply captions, column and row scope attributes and header associations so screen readers can announce each cell in context, and wide tables scroll horizontally rather than breaking small screens.

Performance and preferences. Pages stay lightweight so they load on slow connections and older devices, content reflows at 200% magnification without horizontal scrolling, print styles keep pages readable on paper, and our styles respect operating system preferences including dark mode, high contrast and reduced motion.

Key fact: semantic HTML, full keyboard support, measured contrast with the 4.6:1 accent #E50571 for interactive elements, descriptive links, marked up tables, and respect for magnification, contrast and reduced motion preferences.

Language and cognitive accessibility

Clear language is accessibility. We write in UK English with consistent terminology, define technical terms inline on first use, and back that with the 152 term broadband glossary and the Telecoms Acronym Decoder with 645 published entries. Every substantive page opens with a 60 second summary so readers can choose their depth of engagement, key facts close each section, and statistics blocks give the numbers at a glance for readers who scan. We avoid Latin abbreviations, expand acronyms on first use, and avoid em and en dashes, which some readers find ambiguous.

Key fact: summaries, key facts, defined terminology, a 152 term glossary and the acronym decoder make the content cognitively accessible as well as technically accessible.

Interactive tools and games

The site now includes a family of free interactive tools: the broadband speed test, the live quality monitor, the What is my IP check, the speed, download time and compensation calculators, the price and contract checker, the availability and landline switch off checkers, and the router login and settings hubs. These run in the browser with labelled controls, keyboard operation, visible focus and text alternatives for results, and they respect reduced motion preferences. Nothing about your connection is stored on our servers.

Games such as Fibre Tycoon are recreational extras. They are never the only route to any information on the site, so a reader who cannot or would rather not play loses no content. We keep game interfaces free of content known to trigger seizures, in line with the WCAG 2.2 three flashes criterion, and we welcome feedback from players using assistive technology, since fast paced game interaction is an area where real world reports teach us the most.

Key fact: tools are keyboard operable, motion aware and store nothing server side, and games are optional extras rather than gatekeepers to information.

PDF publications

Our numbered research series and several guides are published as PDF downloads alongside their web pages, including recent reports such as The Complaints Floor and The 82% Country. The web page is always the primary, fully accessible version, so no reader depends on a PDF. For the PDFs themselves we work to provide meaningful heading structure, logical reading order, descriptive link text and document titles, and where an older PDF falls short we prioritise fixing it or supplying the content another way on request. Where we link to external PDFs, such as Ofcom publications, the accessibility of those documents rests with their publishers, and our link text says what the document is so readers can decide before opening it.

Key fact: every report exists as an accessible web page first, the PDF is a companion, and PDF accessibility issues are fixed or worked around on request.

Video and audio

The site currently has no video or audio content on guide pages. When video is introduced, captions, transcripts and accessible player controls will be provided, and this statement will be updated.

Key fact: written guides remain the complete, accessible version of every topic, with captions and transcripts the standard for any video that accompanies them.

Third party content

The postcode comparison journey is powered by our technology partner, stickee Technology Limited, through embedded widgets. We choose partners with care and raise accessibility issues with them when readers report problems, but the internal markup of embedded third party content is not fully under our control, which is why our overall conformance is described as partial. If the comparison widget gives your assistive technology trouble, tell us through the corrections process and we will both chase the fix and help you get the information another way, including by phone on 0330 122 1223.

Key fact: third party embeds are the honest limit of our direct control, and a human alternative by phone means nobody is locked out of comparing deals.

The 2026 audit

In 2026 we completed a site wide accessibility audit and remediation pass covering heading hierarchy, landmark structure, link text, alternative text, colour contrast, keyboard operation and structured data parity, with fixes applied across the page inventory. Automated checks now run in the editorial workflow, covering consistency, heading order, contrast, link text, alt text presence, and verbatim parity between visible FAQ questions and their FAQPage structured data, with manual review by Adrian during drafting and structural review by Alex at editorial sign off. Reader feedback remains the most valuable test of all, and significant accessibility fixes are recorded in the public corrections log.

Key fact: a 2026 site wide audit and remediation pass now backs the day to day automated and manual checks in the editorial workflow.

Where work continues

Honesty serves readers better than claiming the job is finished. Current areas of ongoing work: extending tagged structure across the older PDF back catalogue; completing transcripts across any video series; specialist assistive technology testing beyond mainstream screen readers, magnification and keyboard testing, where we particularly welcome reports from readers using switch access, eye tracking or head pointers; formal evaluation against the WCAG 2.2 cognitive accessibility criteria; and accessibility of fast paced game interaction. As items resolve they move into the sections above, and reader feedback shapes the order in which we take them.

Key fact: PDF back catalogue tagging, video transcripts, specialist assistive technology testing, cognitive evaluation and game interaction are the current open workstreams.

How to report an issue

Use the corrections process at broadbandswitch.uk/corrections/ and note accessibility in the subject for priority routing. We acknowledge accessibility flagged feedback within 1 to 2 working days, quick fixes such as alt text, contrast or link text usually ship faster than the standard corrections timeline, and significant fixes are documented publicly. It helps to include the page URL, what you were trying to do, what happened instead, and your assistive technology and browser if you are comfortable sharing them. You never have to disclose a disability to report an issue, contact details are used only to resolve it, and our Privacy Policy explains how any personal data is handled, including our commitment to acknowledge data protection complaints within 30 days.

Report an accessibility issue View the corrections log

External routes

If we have not put something right, external routes exist and using them is legitimate. The Equality and Human Rights Commission is the statutory body for Equality Act 2010 concerns in Great Britain. Citizens Advice offers free, confidential advice on disability rights and can route a concern to the right authority. The Information Commissioner's Office handles privacy concerns, including how disability information in feedback is processed. Disability organisations including Scope, RNIB, RNID, Mencap and Mind advise and advocate from disability specific perspectives.

How this statement evolves

This statement is reviewed comprehensively at least twice a year, with earlier updates when something material changes: a new WCAG Recommendation, new UK regulation reaching private sector sites, or new features such as video or interactive content. What stays constant is the ownership model, the priority routing for accessibility feedback, the Equality Act 2010 alignment and the preference for honest documentation over performative claims. Last updated 14 August 2026,

Frequently asked questions

What accessibility standards does BroadbandSwitch.uk target?

We target WCAG 2.2 level AA, the current W3C Recommendation published in October 2023, across our editorial pages, tools, games and PDF publications. As a private sector site this target is voluntary, and it reflects our duties under the Equality Act 2010 to make reasonable adjustments so disabled people can use our service.

Is BroadbandSwitch.uk fully accessible?

Our own templates and editorial content are designed and checked against WCAG 2.2 AA, and a site wide audit and remediation pass was completed in 2026. Some third party content, such as the embedded comparison widget from our technology partner, is not fully under our control, so we describe our conformance as partial and we work with partners on issues readers raise.

How accessible are the interactive tools and games?

The speed test, quality monitor, calculators and checkers run in the browser with keyboard operable controls, visible focus and reduced motion support. Games such as Fibre Tycoon are recreational extras rather than the only route to any information, so nothing on the site is available solely through a game.

Are the PDF reports accessible?

Our research reports and guides are published as web pages first, with the PDF as a companion download, so the accessible web version always exists. We work to give PDFs meaningful headings, reading order and descriptive link text, and if a PDF gives your assistive technology trouble we will help you get the content another way.

What colour contrast does the site use?

Body text is dark ink on a light background at around 14.7:1, comfortably above the 4.5:1 AA minimum. Interactive text elements use the deep pink accent #E50571 at 4.6:1, and the lighter brand pink #ec4899, which measures 3.5:1, is reserved for large text and decorative accents where the 3:1 large text threshold applies.

How do I report an accessibility issue?

Use the corrections process at broadbandswitch.uk/corrections/ and note accessibility in the subject for priority routing. We acknowledge accessibility flagged feedback within 1 to 2 working days, and quick fixes such as alt text or link text usually ship on a faster timeline than standard corrections.

What if my issue is not resolved?

You can contact the Equality and Human Rights Commission about Equality Act 2010 concerns, get free advice from Citizens Advice, or raise privacy related accessibility concerns with the Information Commissioner's Office. Disability organisations such as Scope, RNIB, RNID, Mencap and Mind can also advise and advocate.

How often is this statement reviewed?

Comprehensively at least twice a year, with earlier updates when something material changes, such as new W3C guidance, new UK regulation, or new site features like video or interactive content. The last updated date at the top shows the most recent revision.

References

Sources informing this statement, in APA style.

  1. Department for Work and Pensions. (2025). Family Resources Survey: financial year 2023 to 2024. GOV.UK. https://www.gov.uk/government/collections/family-resources-survey--2
  2. Equality Act 2010, c. 15 (UK). https://www.legislation.gov.uk/ukpga/2010/15/contents
  3. Equality and Human Rights Commission. (n.d.). Your rights under the Equality Act 2010. https://www.equalityhumanrights.com/
  4. The Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018, SI 2018/952 (UK). https://www.legislation.gov.uk/uksi/2018/952/contents
  5. World Wide Web Consortium. (2023). Web Content Accessibility Guidelines (WCAG) 2.2 (W3C Recommendation). https://www.w3.org/TR/WCAG22/

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