Editorial policy

Last reviewed: 22 March 2026

This policy explains how we research, write, review, and update the broadband guidance published on BroadbandSwitch.uk. Our aim is to give UK consumers accurate, practical information so they can make informed broadband decisions. For background on the site itself, see About BroadbandSwitch.uk.

Source standards

For switching rules, consumer rights, and regulatory topics, we use primary sources first, principally Ofcom publications, provider terms and conditions, and official industry documentation. Where we reference speed data or coverage figures, we draw on Ofcom's annual Connected Nations reports and provider-published availability checkers.

We do not rely on press releases or secondary reporting alone for factual claims. If a provider announces a pricing or policy change, we verify it against the provider's own terms page before updating our guidance. For technical topics such as connection types or router compatibility, we cross-check against manufacturer documentation and Openreach technical specifications.

Review process

Every guide and comparison page goes through a structured review before publication and at each subsequent update:

• Answer-first structure check: we verify that the page leads with a clear, direct answer to the reader's question before expanding with supporting detail.
• Factual and regulatory claim check: each claim about Ofcom rules, switching processes, pricing, or speeds is checked against our source log. The source log records the specific document, URL, and retrieval date for every factual reference.
• Schema-to-visible-content consistency check: we confirm that structured data (schema markup) matches what is visible on the page, so search engines and readers see the same information.
• Internal linking and CTA check: we verify that links point to the correct pages, that anchor text is descriptive, and that calls to action are relevant and clearly labelled.
• Readability and tone check: content is written in UK consumer English, avoids jargon where possible, and uses factual, neutral language. We do not use superlatives, promotional phrasing, or unsubstantiated value judgements.

What triggers an update

Each guide displays a visible last reviewed date. We review and update content when any of the following occur:

• Ofcom publishes new rules or guidance that affect switching, pricing transparency, or consumer rights.
• A major provider changes its terms, pricing structure, speed tiers, or availability footprint.
• The One Touch Switch process or any other industry switching mechanism is modified.
• A reader or team member identifies an error or outdated figure.
• A scheduled quarterly review finds content that no longer reflects current market conditions.

Pages are not updated purely to change the review date. A date change means the content has been actively checked and, where necessary, revised.

Corrections

If we identify a factual error, whether through our own review or a reader report, we correct the page as soon as possible and update the review date. For minor corrections (such as a typographical error or outdated monthly price), we fix the page directly. For significant corrections that change the substance of the guidance (such as an incorrect statement about consumer rights or switching rules), we note the nature of the correction in our internal change log and, where appropriate, add a brief note on the page itself.

If you spot an error, please contact us with the page URL and a description of the issue. We aim to respond within two working days.

How we handle provider claims

Broadband providers regularly make marketing claims about speed, coverage, value, and awards. We do not repeat these claims as fact without verification. Specifically:

• Speed claims: we use Ofcom-defined "typical speed" figures where available and note that actual speeds vary by location, line, and equipment.
• Coverage claims: we reference Ofcom's Connected Nations data and provider availability checkers, and we note where coverage is partial or postcode-dependent.
• "Award-winning" or "best" claims: we do not include these in our guidance unless we can link to the specific award body and criteria. General "best broadband" phrasing is avoided entirely.
• Price claims: we state the total monthly cost and contract length together, and flag where introductory pricing reverts to a higher standard rate.

Commercial and consumer balance

BroadbandSwitch.uk may earn affiliate commission when a reader clicks through to a provider and completes a sign-up. This funding model allows us to operate the site without charging readers. However, affiliate relationships do not influence how we rank deals. Our ranking methodology is based on total contract cost, typical speed, and consumer value. You can read the full methodology on our how we rank broadband deals page.

We do not accept payment from providers in exchange for editorial coverage, and we do not offer providers the ability to influence guide content or comparison rankings.