Your partner guide: the free deals area on your directory record

Written by Adrian James · Reviewed by Dr Alex J. Martin-Smith · Last reviewed: 27 April 2026 · Next review: within 90 days

1. How the deals section works

Each active non-comparison provider in our directory can request a free area on the profile where current, compliant offers are listed. In return we ask for a stable public link to this record. The directory is independently edited; a confidence-style score in the margin reflects verification depth, not a sales pitch. For consumer context on how we order commercial results, see social tariffs in the UK and our switching hub.

2. What we will list

Up to four concurrent offers, each with plain fields for name, price in pounds, contract, fees, and speeds described as a median or average where you quote numbers, plus a working purchase URL. The total over the full contract (including one-off costs) should be possible to work out from the numbers you give.

3. How to submit a deal

Send your completed text to editor@broadbandswitch.uk with subject line "Deals submission" plus your company name. A structured template is in the pre block at the end of this page, or use the downloadable Word guide (DOCX) to work offline.

4. Refreshing or pausing a deal

When an offer changes, email a replacement block. When a campaign ends, say so, so we are not left showing a dead price.

5. Compliance (Ofcom, CAP, and advertising basics)

We are not a law firm, but we cannot publish text that is misaligned with UK requirements. For in-contract price rises, Ofcom General Condition C1 in force 17 January 2025 expects clear pounds-and-pence rises with a date. For download speeds, follow CAP and ASA material on using robust average measures that reflect a typical home at peak, not a headline "up to" in isolation. Our editorial policy and corrections log set how we put things right if something is off.

6. Your part of the deal: a fair backlink

We do not need a specific anchor text, but the link to your public directory record should read naturally, sit in a footer or "about us" or partner list where consumers expect references, and remain live for as long as we are showcasing your current offers. No payment changes hands; the exchange is visibility for visibility. The public can also browse all provider deal guides that sit alongside the directory.

7. Worked example (fictional)

A gigabit, fixed-price, 24-month home fibre line may show: headline price, contract length, equipment included, in-contract change wording that matches the Ofcom C1 test, a total over the term, and a short bulleted list of what is in the service.

8. Contacts and references

Deals editor: editor@broadbandswitch.uk. Directory and ownership questions: hello@searchswitchsave.com. Phone: 0330 122 1223 (UK office hours, IoM-registered business).

Copy-ready submission block

Use plain text. A mailto with this body is pre-filled on each provider record where this programme is open.

Hi BroadbandSwitch editorial team,

Submission for: [Your public trading name]
Directory record: [We will pre-fill your profile URL when you use the "Submit deals" button on your record.]
Companies House number: [If you have a UK company number, include it.]

Please publish the following deal on our record.  We confirm we have read the Provider Style Guide and the deal complies with Ofcom General Condition C1 (in force 17 January 2025) and the CAP code on speed claims.

----- DEAL -----

Deal headline:
Package name:
Download speed (Mbps, average peak-time):
Upload speed (Mbps):
Headline price (GBP/month):
Contract length (months):
Setup or activation fee (GBP):
Equipment fee (GBP or included):
Mid-contract price rises (GBP amount and date, or "none"):
Total cost over contract (GBP):
Key features (3 to 5 bullets):
 - 
 - 
 - 
Promo code:
Offer end date:
Direct deal URL:
Terms link:
Submitter (name, role, email):
Effective from (date):

----- BACKLINK CONFIRMATION -----

Backlink page on our site:
Anchor text we will use:
Link type (dofollow / nofollow / sponsored):

Many thanks,
[Your name] team