AI and automation disclosure
We like AI. We use it every day at BroadbandSwitch.uk. This page tells you exactly where, where we don't, and how we try to keep a human in the loop so you always know you are reading something a real editor has signed off.
Our position in one paragraph
AI tools make us faster at research, data handling, drafting, and cleaning up routine copy. They also make mistakes, especially about things that change quickly, such as prices, provider terms, and regulatory policy. Our editorial process therefore uses AI as an assistant and a named human editor as the final authority. No page on BroadbandSwitch.uk is published solely by an AI with no human review.
Where we use AI
- Research. Summarising long source documents, clustering related topics, and pulling candidate data points from provider websites and regulator pages.
- Drafting. First drafts of guides, insights, and explainer content. Drafts are always rewritten, fact-checked, and attributed to a named editor before publication.
- Data enrichment. Normalising provider names, detecting broken links in our directory, and flagging suspected outdated numbers for human review.
- Categorisation and schema. Assigning topics, hub relationships, and structured data types to our content at scale.
- Accessibility and quality assurance. Checking alt text, reading age, and contrast. Proposing fixes for a human to approve.
- Internal productivity. Meeting notes, code drafts, and internal documentation.
Where a human is always in the loop
- Every published guide, insight, and explainer is reviewed by a named editor before going live. The current editorial lead is Dr Alex J. Martin-Smith, with secondary review by Adrian James.
- Every ranking claim, price, contract length, speed figure, and switching step is checked against a primary source before it goes live.
- Every deal in our comparison tables is kept in sync with our data feed and spot-checked editorially. We do not let an AI decide what ranks where.
- Complaints, corrections, and disputed statements are handled by a human editor, not by an automated system.
- Any content flagged by a reader as inaccurate is investigated by a human within five working days.
Where we do not use AI
- We do not use AI to impersonate a named expert. If our content carries an author name, that person was directly responsible for the published output.
- We do not publish AI-generated synthetic reviews or testimonials. Any quote on the site is traceable to a real source.
- We do not use AI to target content at minors or vulnerable groups based on protected attributes.
- We do not use AI agents to autonomously place affiliate orders, sign users up, or transact on a user's behalf.
- We do not use AI to generate photographs of people who did not give consent. Our author photographs are real.
Models and providers we use
Our workflows use a mix of leading commercial language models, including models from OpenAI, Anthropic, and Google, alongside selected open-source models hosted on our own or trusted infrastructure. The specific model for a task is chosen on quality, suitability, and cost. We review this list when it changes materially.
How we try to keep a human in the loop
- Assistive, not autonomous. AI proposes; a human disposes. No automated pipeline publishes to the live site without a named editor approving the change.
- Primary sources win. If an AI draft disagrees with a primary source (Ofcom, the provider's own terms, the Government), the primary source wins.
- Fresh dates. Every guide carries a visible last-reviewed date. If the date is older than our review cycle, the page is flagged for refresh.
- Corrections log. Mistakes are public. When we get something wrong, we publish the correction in our corrections log.
- Editor-owned ranking logic. The weights and rules that determine how deals rank are designed, reviewed, and updated by humans. See our ranking methodology.
How to flag an AI-related concern
If you believe any content on BroadbandSwitch.uk is inaccurate, misleading, or appears to have been published without proper human review, please email editor@broadbandswitch.uk. We aim to acknowledge every report within five working days and publish corrections transparently.
Review
This disclosure is reviewed quarterly, and whenever our workflows change materially. If the way we use AI changes in a way that affects readers, we will update this page and note the change in our corrections log.