Brsk broadband deals: now migrating into YouFibre (from 16 March 2026)

The Brsk-to-YouFibre migration explained

On 16 March 2026, Brsk and YouFibre, both owned by Substantial Group (Netomnia), merged their retail operations under a single YouFibre brand. This consolidation was announced in January 2026 and is the culmination of a corporate process that began in June 2024 when Brsk and Netomnia merged after their shared investor Advencap facilitated the deal. For Brsk customers, the change is a rebrand rather than a service migration: the underlying Netomnia XGS-PON fibre network continues to deliver your broadband unchanged.

The editorial honest take. Brand migrations of this kind are industry-standard after a consolidation announcement, and the Brsk-to-YouFibre move has been managed calmly with customer continuity as the primary message. The logic is straightforward: running two overlapping retail brands on the same underlying Netomnia network was operationally inefficient, and Substantial Group chose YouFibre as the unified brand based on its strong performance as a national challenger brand. Existing Brsk customers are protected through the transition by contract. New customers benefit from ordering the destination brand directly rather than signing a contract with a brand that is actively winding down.

What Brsk was: urban community-focused altnet

Before the consolidation, Brsk operated as a distinct urban full-fibre altnet with its own retail identity. Understanding this history helps frame what Brsk customers are getting now as YouFibre customers.

The editorial honest take. The altnet market has been consolidating throughout 2024-2026 as smaller operators combine to gain scale, improve unit economics, and compete with BT Openreach on broader footprints. Brsk's journey from independent altnet to Netomnia retail sibling to YouFibre retail unification to Virgin Media O2 ownership is a textbook example of how rapidly the UK altnet landscape is reshaping. For existing customers the practical impact is minimal; for the industry it represents significant consolidation that will reshape competitive dynamics through 2026-2027.

The Virgin Media O2 acquisition context

Layered on top of the Brsk-to-YouFibre migration is a much larger corporate transaction affecting the entire Substantial Group. On 18 February 2026, nexfibre (a joint venture backed by InfraVia, Liberty Global, and Telefonica) announced an agreement to acquire Substantial Group for approximately £2bn. The deal structure separates network from retail: nexfibre acquires the Netomnia wholesale network and infrastructure; Virgin Media O2 (itself owned by Liberty Global and Telefonica) separately acquires the retail operations (YouFibre and Brsk brands) for £150m. Completion is expected Q3 2026 subject to customary regulatory approvals.

The editorial honest take. For new customers considering what was Brsk (now YouFibre), the fixed-price promise for the full contract term protects you from pricing changes during that period regardless of ownership transition. If your household wants absolute brand certainty over multiple years, independent non-consolidating altnets like BeFibre, or established majors with long brand roadmaps like BT or Sky, offer more stable futures. If your priority is current-generation hardware, symmetric multi-gig speeds, and competitive fixed pricing for the next 12 to 18 months on the Netomnia footprint, YouFibre (which includes all former Brsk coverage) remains a strong choice regardless of the acquisition.

If you are an existing Brsk customer

If you are a new customer searching Brsk

For new customers looking at Brsk deals in April 2026 and beyond, the honest editorial recommendation is straightforward: order YouFibre directly. Here is the reasoning in clear terms.

Bottom line. The Brsk brand is winding down by design. New customers signing up today will experience the migration themselves, which is manageable but unnecessary. Save the friction and go directly to YouFibre, where you will receive the same network, product, and commitments without the brand transition period. If any search or comparison tool is still surfacing separate Brsk deals, those deals are effectively YouFibre deals with a legacy brand label; the practical product is identical.

The Netomnia network still delivers your service

Throughout the retail brand consolidation, one thing remains constant: the Netomnia XGS-PON full-fibre network delivering your service. This is the same network that has always run Brsk connections at the infrastructure level, and it continues to run them under the YouFibre branding. Worth understanding the network itself if you are evaluating whether to sign up as a new customer or stay put as an existing one.

The editorial honest take. The network itself, which is what actually matters for your connection quality, is significantly strengthened by the corporate consolidations. More investment capital, wider footprint, greater wholesale competition against Openreach. For new customers this means the underlying service platform is robust and growing, even as retail branding changes. For existing customers this means your broadband connection is running on a network that is being actively invested in rather than run down.

Compare YouFibre deals by postcode

Since Brsk is consolidating into YouFibre, the comparison widget below shows YouFibre deals, which are the right product for both existing Brsk coverage areas and original YouFibre coverage areas. Enter your postcode and select your exact address to see plans available at your property, ranked by recommendation.

For the full YouFibre deep-dive including speed tiers, pricing, and the VMO2 acquisition detail, see our dedicated YouFibre broadband deals page. Prefer to see the full UK market? Compare all providers at your postcode.

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Trust, reputation, and corporate context

Brsk Limited was founded in 2019 as an independent alternative-network full-fibre operator focused on urban terrace and high-street areas across the English Midlands and North West. In June 2024, Brsk merged with Netomnia after shared investor Advencap facilitated the deal. Both retail brands continued operating separately through 2024-2025. In January 2026, Substantial Group (the parent of Netomnia) announced the consolidation of Brsk into the YouFibre retail brand. Customer migration began 16 March 2026 with no immediate changes to contracts, plans, pricing, points of contact, or day-to-day operations. On 18 February 2026, nexfibre (InfraVia, Liberty Global, Telefonica joint venture) agreed to acquire Substantial Group for £2bn, with Virgin Media O2 separately agreeing to acquire YouFibre and Brsk retail brands for £150m. Completion is expected Q3 2026 subject to regulatory approval.

The Substantial Group leadership team (Group CEO Jeremy Chelot, joint Managing Directors Ryan Battle and Giorgio Iovino) continues to lead both the merged YouFibre retail operation and the network business through the nexfibre transition. Post-completion of the Q3 2026 acquisition, Virgin Media O2 becomes the owner of the retail operations while nexfibre operates the network infrastructure. The declared commitment is that YouFibre (including former Brsk customers) continues as a distinct retail brand within the Virgin Media O2 portfolio, similar to how Virgin Media has previously handled acquired brands like giffgaff in mobile. Long-term brand continuity post-integration is the open editorial question.

Brsk and YouFibre FAQs

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