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Which? is a UK consumer organisation, founded in 1957, that tests products and services and publishes reviews and advice.
About Which?
The consumer organisation Which? was founded in 1957 and tests and reviews products and services for UK shoppers. Its home page currently carries articles on household appliances, money and health. Our records list the Consumers Association charity as its parent.
The company behind it is registered at 2 Marylebone Road, London, and was incorporated in December 1960.
Checked 2 November 2026 against Companies House, which.co.uk and TrustpilotWhat Which? customers say
Trustpilot's score on the day we read it, next to the averages across this directory.
Read from Trustpilot on 2 November 2026. Averages are across providers in this directory with a Trustpilot profile. See Which? on Trustpilot
Which? at a glance
- Type
- Comparison or advice site, for homes
- Status
- Active
- Where it sells
- UK-wide
- Headquarters
- London
- Ownership
- Consumers Association (charity)
- Company
- WHICH? LIMITED, 00677665, active, incorporated 13 December 1960
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Which? questions
Who owns Which?
Our record shows Which?'s ownership as Consumers Association (charity).
What is Which?'s Trustpilot score?
Which? scored 2.3 out of 5 on Trustpilot from 751 reviews when we read it on 2 November 2026. Scores change daily, so the live figure may differ slightly.
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