Comparison Partly verified

Which?

Which? is the UK's leading consumer champion, providing expert broadband reviews, Recommended Provider badges, and comparison via Which? Switch Broadband.

★★★★☆ 4.4 / 5
15,000+ reviews on Trustpilot Last verified: 17/04/2026
View on Trustpilot →

About Which?

This profile is built from our broadband market dataset and the sources linked on this page. We do not repeat unchecked marketing claims; numbers and dates match fields on file or linked evidence.

Which? is the UK's most respected independent consumer organisation, testing and reviewing broadband providers based on surveys of 5,000+ UK customers. Which? Recommended Provider badges are the gold standard for ISP customer satisfaction. Owned by the Consumers' Association charity, Which? is completely editorially independent and runs Which? Switch Broadband comparison with up to £100 Amazon gift card for members who switch.

Key details

Year founded1957
Parent companyConsumers Association (charity)
Legal name Which? Limited Companies House 00677665 →

Check availability in your area

This provider is not yet in our postcode comparison tool. Visit www.which.co.uk to check availability directly.

What stands out

  • Consumers' Association charity
  • Which? Recommended Provider badge
  • Independent testing
  • Consumer rights advocacy
  • Switch incentives

Recognition

  • Consumer Champion of the Year

Coverage

National

Which? is not yet in our postcode comparison tool. Check availability on their website, or see which providers we can compare at your postcode.

Questions and answers

Straight answers from our directory fields for Which?. If you need live pricing or availability, use the postcode tool or the provider link above.

Where can I verify Which?'s Companies House registration?
Companies House lists Which? Limited under company number 00677665. Open the official record using the Companies House link on this page.
What Trustpilot figures does this directory show for Which??
Our directory captured Trustpilot as 4.4 out of 5 with 15000 reviews. Snapshot date in our directory: 17/04/2026. Trustpilot updates live; use the Trustpilot link on this page for the current score.
What coverage note is on file for Which??
Our dataset records: National
Is Which? in the BroadbandSwitch postcode comparison tool?
No. This provider is not currently among those we return in the postcode comparison tool. You can still compare other providers we list.
What does verification status mean on this profile?
This profile's verification status in our directory is recorded as: NEEDS_TRUSTPILOT_LIVE_COUNT. That reflects our internal checks against the sources linked on this page, not a government endorsement.
What is the BroadbandSwitch verification score?
It is an internal score from 1 to 10 based on how thoroughly we have checked Companies House, regulator and trade-body fields, and independent review data where available. It is not a measure of customer satisfaction.