Comparison Partly verified

Compare the Market

Compare the Market is a major UK comparison site with 4.9/5 Trustpilot rating, offering broadband alongside insurance, credit cards, and mobile comparison.

★★★★★ 4.9 / 5
128609 reviews on Trustpilot Last verified: 04/05/2026
View on Trustpilot →

About Compare the Market

This profile is built from our broadband market dataset and the sources linked on this page. We do not repeat unchecked marketing claims; numbers and dates match fields on file or linked evidence.

Compare the Market is a major UK comparison site with 4.9/5 Trustpilot rating, offering broadband alongside insurance, credit cards, and mobile comparison.

Independent profile snapshot

This extended snapshot summarises how the provider presents itself in the UK market. It supplements the dataset-led summary above.

Compare the Market is one of the UK's largest general-purpose consumer comparison platforms, helping consumers compare and switch across multiple product categories including broadband, insurance (car, home, pet, travel, life), credit cards, loans, mobile, utilities and financial services, trading since 2006 and best known for its long-running Aleksandr the Meerkat advertising campaign. Registered under Compare The Market's current corporate structure (latest UK entity Companies House 15251215 at 5a Gransden Avenue, London E8 3QA, with parent BGL Group - Peterborough-headquartered, Aldermore-backed) and led by directors George de Vos and Alexander Graham Young, the platform operates comparethemarket.com as its consumer-facing UK comparison site. Compare the Market's broadband comparison section sits alongside its much larger insurance and financial-services propositions, providing broadband deals comparison as one component within a broader consumer finance and services comparison ecosystem. Trustpilot records an exceptional 4.9 out of 5 from 124,000+ reviews (as of April 2026), one of the highest-rated UK comparison platforms at significant scale. Contact 0330 022 4545 or help@comparethemarket.com. Note comparethemarket.com was reporting bot-block restrictions at last check; use browser directly.

Key details

Year founded2006
Parent companyBGL Group
Legal name LIMITED LIMITED Companies House 15251215 →

Directors

George De Vos, Alexander Graham Young

Check availability in your area

This provider is not yet in our postcode comparison tool. Visit www.comparethemarket.com to check availability directly.

What stands out

  • 4.9/5 Trustpilot from 124k reviews
  • Meerkat Meals & Movies
  • Multi-product comparison
  • Insurance specialism

Recognition

  • Trustpilot 4.9 rating consistently
  • Moneyfacts awards

Coverage

National

Compare the Market is not yet in our postcode comparison tool. Check availability on their website, or see which providers we can compare at your postcode.

Questions and answers

Straight answers from our directory fields for Compare the Market. If you need live pricing or availability, use the postcode tool or the provider link above.

Where can I verify Compare the Market's Companies House registration?
Companies House lists LIMITED LIMITED under company number 15251215. Open the official record using the Companies House link on this page.
What Trustpilot figures does this directory show for Compare the Market?
Our directory captured Trustpilot as 4.9 out of 5 with 128609 reviews. Snapshot date in our directory: 04/05/2026. Trustpilot updates live; use the Trustpilot link on this page for the current score.
What coverage note is on file for Compare the Market?
Our dataset records: National
Is Compare the Market in the BroadbandSwitch postcode comparison tool?
No. This provider is not currently among those we return in the postcode comparison tool. You can still compare other providers we list.
What does verification status mean on this profile?
This profile's verification status in our directory is recorded as: NEEDS_TRUSTPILOT_LIVE_COUNT. That reflects our internal checks against the sources linked on this page, not a government endorsement.
What is the BroadbandSwitch verification score?
It is an internal score from 1 to 10 based on how thoroughly we have checked Companies House, regulator and trade-body fields, and independent review data where available. It is not a measure of customer satisfaction.

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