Where can I verify ASDA Mobile's Companies House registration?

Companies House lists ASDA Stores Limited under company number 464777. Open the official record using the Companies House link on this page.

What Trustpilot figures does this directory show for ASDA Mobile?

Our directory captured Trustpilot as 3.8 out of 5 with 16545 reviews. Snapshot date in our directory: 04/05/2026. Trustpilot updates live; use the Trustpilot link on this page for the current score.

Is ASDA Mobile in the BroadbandSwitch postcode comparison tool?

No. This provider is not currently among those we return in the postcode comparison tool. You can still compare other providers we list.

What does verification status mean on this profile?

This profile's verification status in our directory is recorded as: NEEDS_TRUSTPILOT_LIVE_COUNT. That reflects our internal checks against the sources linked on this page, not a government endorsement.

Does this directory flag ASDA Mobile as Ofcom-registered?

Yes. We record this provider as Ofcom-registered (General Conditions of entitlement). For complaints or disputes, follow the dispute route and Ofcom guidance that apply to your situation.

Does this directory record One Touch Switch for ASDA Mobile?

Our dataset records One Touch Switch as: Yes (Ofcom-mandated compliance).

What is the BroadbandSwitch verification score?

It is an internal score from 1 to 10 based on how thoroughly we have checked Companies House, regulator and trade-body fields, and independent review data where available. It is not a measure of customer satisfaction.

Mobile Partly verified

ASDA Mobile

Legally trading as ASDA Stores Limited

ASDA Mobile is a UK MVNO operated by Asda Stores Ltd, using the Vodafone network (since March 2021, previously EE and originally Vodafone). Sells SIM-only plans and pay-as-you-go service in Asda stores and online.

★★★★☆ 3.8 / 5

16545 reviews on Trustpilot Last verified: 04/05/2026

View on Trustpilot →

Compare broadband deals by postcode Visit ASDA Mobile →

About ASDA Mobile

This profile is built from our broadband market dataset and the sources linked on this page. We do not repeat unchecked marketing claims; numbers and dates match fields on file or linked evidence.

Independent profile snapshot

This extended snapshot summarises how the provider presents itself in the UK market. It supplements the dataset-led summary above.

Asda Mobile is the mobile virtual network operator (MVNO) owned by UK supermarket chain Asda, delivering pay monthly and SIM-only mobile plans that run on the Vodafone network. Plans start from £8 per month and include 5G coverage, eSIM support, rollover of unused data, no mid-contract price rises and inclusive roaming across 46 destinations. Customers can choose monthly rolling contracts with no tie-in or longer 24-month plans with larger data allowances, including unlimited options. Alongside SIM-only deals, Asda Mobile sells new and refurbished phones from Samsung, Apple, TCL and Honor, plus accessories, trade-in and gadget insurance through Asda Money. Backed by one of the UK's most recognised supermarket brands, Asda Mobile is positioned as a value-focused choice for consumers who want reliable nationwide coverage and clear, fair pricing without the complexity of premium network contracts. In-store support through Asda's nationwide retail footprint adds an extra layer of convenience for customers.

Key details

Year founded2007

ADR schemeCISAS / Communications Ombudsman

Parent companyASDA / Walmart

Legal name ASDA Stores Limited Companies House 464777 →

Directors

Michael Gleeson, Helen Kathryn Selby

Check availability in your area

This provider is not yet in our postcode comparison tool. Visit mobile.asda.com to check availability directly.

Recognition

Supermarket mobile retail recognition

Technologies on file

These labels come from our directory data for this provider. Short explanations below describe the technology terms in general; they are not a statement about availability at your address.

4G 4G wireless broadband. More widely available than 5G.
5G Mobile 5G wireless broadband. No engineer visit needed.

Coverage

ASDA Mobile is not yet in our postcode comparison tool. Check availability on their website, or see which providers we can compare at your postcode.

If something goes wrong

Here is where ASDA Mobile sits within the UK consumer protection framework.

Regulator: Ofcom. Sets the General Conditions that ASDA Mobile must follow.
Complaints: CISAS / Communications Ombudsman.
Switching: Complies with One Touch Switch. Your new provider handles the switch.

Questions and answers

Straight answers from our directory fields for ASDA Mobile. If you need live pricing or availability, use the postcode tool or the provider link above.

Where can I verify ASDA Mobile's Companies House registration?: Companies House lists ASDA Stores Limited under company number 464777. Open the official record using the Companies House link on this page.
What Trustpilot figures does this directory show for ASDA Mobile?: Our directory captured Trustpilot as 3.8 out of 5 with 16545 reviews. Snapshot date in our directory: 04/05/2026. Trustpilot updates live; use the Trustpilot link on this page for the current score.
What coverage note is on file for ASDA Mobile?: Our dataset records: UK
Is ASDA Mobile in the BroadbandSwitch postcode comparison tool?: No. This provider is not currently among those we return in the postcode comparison tool. You can still compare other providers we list.
What does verification status mean on this profile?: This profile's verification status in our directory is recorded as: NEEDS_TRUSTPILOT_LIVE_COUNT. That reflects our internal checks against the sources linked on this page, not a government endorsement.
Does this directory flag ASDA Mobile as Ofcom-registered?: Yes. We record this provider as Ofcom-registered (General Conditions of entitlement). For complaints or disputes, follow the dispute route and Ofcom guidance that apply to your situation.
Which dispute resolution scheme does this directory list for ASDA Mobile?: CISAS / Communications Ombudsman.
Does this directory record One Touch Switch for ASDA Mobile?: Our dataset records One Touch Switch as: Yes (Ofcom-mandated compliance).
What is the BroadbandSwitch verification score?: It is an internal score from 1 to 10 based on how thoroughly we have checked Companies House, regulator and trade-body fields, and independent review data where available. It is not a measure of customer satisfaction.
What is the deals section on BroadbandSwitch.uk?: The deals section is a free, dedicated showcase on a provider's directory record where current promotional offers are published.
How does a UK broadband provider list deals on BroadbandSwitch.uk?: A verified provider submits their offer to editor@broadbandswitch.uk using the structured submission template, in exchange for a permanent backlink from their own site.
Is there a charge for the deals section?: No. The deals section is free of charge, with no contract and no affiliate commission required for inclusion on the record.
What rules govern the deals content?: All deals must comply with Ofcom General Condition C1 (in force 17 January 2025) on price rises in pounds and pence, and the CAP code on broadband speed claims (median peak-time average, in force 23 May 2018).
What happens if the backlink is removed?: BroadbandSwitch.uk monitors linking domains. If the backlink is removed and not restored within 14 days, the deals section is taken down to keep the exchange fair.
Where can I read the full Provider Style Guide?: The full guide is on this site at https://broadbandswitch.uk/style-guide/

Compare live broadband at your postcode

Independent comparison checks availability and pricing at your address across multiple providers. Enter your postcode to compare deals. BroadbandSwitch earns commission when you order via our comparison; this does not change the price you pay.

For ASDA Mobile

BroadbandSwitch.uk offers every verified UK broadband provider a free deals section on their directory record in exchange for a permanent backlink, with editorial standards aligned to Ofcom General Condition C1 and the CAP code.

As of April 2026, this directory holds hundreds of live provider records with a monthly refresh cycle.
Showcase is free, with our directory confidence score and monthly snapshot updates shown on the profile.
We ask for one fair exchange: a permanent dofollow (or policy-compliant) backlink to this record from your own site.

Showcase your latest deals to UK consumers, free of charge. Submit your current offers and we can publish them here on your verified BroadbandSwitch.uk record. In exchange we ask for one thing: a permanent backlink to this record from your own site. Full details are in the Style Guide.

We publish a directory confidence style score in our verification panel and refresh monthly. Deals must match Ofcom and CAP rules on clear pounds-and-pence pricing and speed claims, including Ofcom General Condition C1 (in force 17 January 2025) on in-contract price rises, and the CAP code on speed claims in force 23 May 2018. Read the compliance box in our Style Guide.

Permanent backlink: One stable link from your public website to this record while your deals are published.
Deals section: A free area on this profile where our editors can list up to four current, compliant offers you supply by email.
Monthly snapshot: We refresh directory fields on a published schedule so consumers see a timely picture of the market.

Deals that meet our published rules
We can publish	We will not publish
Prices and fees in pounds and pence that match your public offer page, with total contract cost where applicable.	Deals that do not match the live offer on your site, or vague percentage-only in-contract price rises (see Ofcom C1).
CAP-style average peak-time download speeds, stated as average, not "up to" in isolation for numeric claims.	Misleading "available everywhere" claims, or "up to" without a defensible average figure for numeric claims.

Submit your deals

Hi BroadbandSwitch editorial team,

Submission for: ASDA Mobile
Directory record: https://broadbandswitch.uk/provider/asda-mobile/
Companies House number: 464777

Please publish the following deal on our record.  We confirm we have read the Provider Style Guide and the deal complies with Ofcom General Condition C1 (in force 17 January 2025) and the CAP code on speed claims.

----- DEAL -----

Deal headline:
Package name:
Download speed (Mbps, average peak-time):
Upload speed (Mbps):
Headline price (GBP/month):
Contract length (months):
Setup or activation fee (GBP):
Equipment fee (GBP or included):
Mid-contract price rises (GBP amount and date, or 'none'):
Total cost over contract (GBP):
Key features (3 to 5 bullets):
 - 
 - 
 - 
Promo code:
Offer end date:
Direct deal URL:
Terms link:
Submitter (name, role, email):
Effective from (date):

----- BACKLINK CONFIRMATION -----

Backlink page on our site:
Anchor text we will use:
Link type (dofollow / nofollow / sponsored):

Many thanks,
ASDA Mobile team

Style Guide Editorial standards Ofcom compliance (anchor)

What is the deals section on BroadbandSwitch.uk?

The deals section is a free, dedicated showcase on a provider's directory record where current promotional offers are published.

How does a UK broadband provider list deals on BroadbandSwitch.uk?

A verified provider submits their offer to editor@broadbandswitch.uk using the structured submission template, in exchange for a permanent backlink from their own site.

Is there a charge for the deals section?

No. The deals section is free of charge, with no contract and no affiliate commission required for inclusion on the record.

What rules govern the deals content?

All deals must comply with Ofcom General Condition C1 (in force 17 January 2025) on price rises in pounds and pence, and the CAP code on broadband speed claims (median peak-time average, in force 23 May 2018).

What happens if the backlink is removed?

BroadbandSwitch.uk monitors linking domains. If the backlink is removed and not restored within 14 days, the deals section is taken down to keep the exchange fair.

Where can I read the full Provider Style Guide?

The full guide is on this site at https://broadbandswitch.uk/style-guide/