Deals checked on providers' own sites, 3 October 2026 Out of contract? Don't wait for Black Friday. Why now Current offer end dates Offers are usually replaced when they end; the new price may be the same, better or worse. BT, Vodafone and TalkTalk showed no end date. If you're out of contract, sign up now rather than waiting for Black Friday. Several of the big providers' prices today already match or beat their own Black Friday 2025 offers, and every month out of contract costs £7 to £9 more on average. Sky and Virgin Media say their current prices end on 14 October, and Plusnet's and EE's reward cards on 8 October. Offers are usually replaced when they end, so treat those dates as a nudge, not a cliff edge. Black Friday is on 27 November, and no 2026 offers have been announced yet. Waiting can pay off if your contract ends in December or January, or if you're set on Virgin Media or Plusnet, whose Black Friday 2025 deals added free months or bigger reward cards. Whenever you decide, the process is the same few minutes: compare what reaches your postcode, cheapest first, and let your new provider handle the switch. See today's best deals for your address Whenever you decide, now or at Black Friday, we'll show you every deal we can find for your address, cheapest first, with the whole-contract cost. Prefer to talk it through? Call 0330 122 1223 Key facts, checked 3 October 2026 Who this is for: Families, renters, students, couples and anyone living alone who is out of contract, nearly out of contract, or wondering whether to hold out for Black Friday. If that is you, this takes ten minutes and can save you real money. Direct answer: Sky and Virgin Media say their current prices end on Wednesday 14 October, and Plusnet and EE say their reward cards end on Thursday 8 October. Offers are usually replaced when they end, so these dates are a nudge rather than a cliff edge. We checked every date on the provider's own website, because comparison sites don't always agree. Some list Virgin Media's offer as ending on 8 October, but Virgin Media's own site says 14 October. BT, Vodafone and TalkTalk showed no end date at all. When an offer ends, it's usually replaced by another, which might be better, the same or worse; nobody outside the provider knows which. That's why the real question isn't the date, it's whether today's price is a good one. From today to Cyber Monday Direct answer: If you're out of contract, no. Several big providers are already at or below their own Black Friday 2025 prices, and every month out of contract costs £7 to £9 more on average. Waiting makes sense if your contract ends in December or January, or if you're set on Virgin Media or Plusnet. Buy now, or wait? Find yourself here Buy now if... It can pay to wait if... Direct answer: Not across the board. At Black Friday 2025, EE called £36.99 its "lowest ever price" for 900Mbps; today the same plan is £33.99. The big Black Friday wins last year were Virgin Media's three free months and Plusnet's bigger reward cards. Black Friday 2025 against today: monthly price The lesson from last year is that Black Friday is mostly about extras: free months, reward cards and the odd discount of a pound or so. Those can be worth having, but they're not guaranteed to come back, and they rarely beat a good price you can lock in today if you're already paying more than you should. Already out of contract? Lock in a better price today Compare the whole contract cost, not just the first month, at your address. Prefer to talk it through? Call 0330 122 1223 Direct answer: On Ofcom's average gap of £7 to £9 a month, waiting eight weeks until Black Friday costs an out-of-contract household about £13 to £17, and about £16 to £21 once you allow time for the new line to go live. What waiting costs if you're out of contract That's the average. If you're on a big provider's full standard price, the gap between your bill and a new-customer deal can be several times bigger, so look at your latest bill before you decide. Our guide to out-of-contract broadband prices explains what providers charge once a deal ends. Direct answer: Over a 24-month contract, including the fixed April rises, today's cheapest full fibre from the big providers we could fully price starts at about £660 with Vodafone, and 900Mbps plans run from about £852 to £960. 24-month cost, entry-level full fibre 24-month cost, around 900Mbps Sky, Virgin Media and Plusnet aren't in the totals because their sites show prices only after a postcode check, or don't state the rise in pounds and pence, and we won't guess. Smaller providers can be cheaper still. Our verified deals page covers many more, and the postcode comparison shows exactly what reaches your address. Free and independent. Deals listed by price, lowest first. Direct answer: Yes. Your current provider can charge an exit fee, but Sky, BT, EE and Vodafone will credit up to £200 or £300 of it back if you switch to them. You pay the old bill first and claim afterwards, within a time limit. How exit-fee credit works: pay first, claim back Check your exit fee Ask your current provider, or look in your account. Order the new deal Your new provider handles the switch with One Touch Switch. Pay the old bill Your old provider charges the exit fee on your final bill. Claim the credit Send proof to your new provider within its time limit. Do the sum before you order. If you've £150 left to pay on your old contract and the new provider credits up to £200, switching costs you nothing extra. If you've £400 left, it won't fully cover it. Our guide to avoiding broadband exit fees shows how to work out what you owe. Direct answer: Look at the total cost over the whole contract, including the April price rises and any upfront fee, and only count a reward card if you'll definitely claim it. Then check you're not paying for more speed than you need. Six checks for a really good deal Total cost Add up every month, the April rises and any upfront fee. The cheapest monthly price isn't always the cheapest deal. Price rises Most big providers add £3.50 to £4 a month each spring, set out in pounds and pence before you sign. Upfront fees Some charge nothing, others up to £30. Over 24 months it's small, but it counts. Reward card or price cut? A price cut is guaranteed. A reward card has to be claimed a few weeks after you go live. Contract length 24 months is usually cheapest each month. Renters may prefer 12 months or rolling. The speed you need Don't pay for gigabit if 150 to 500Mbps covers your home. The speed calculator helps. Since January 2025, any price rise in a new contract has to be set out in pounds and pence before you sign, so the information is there. Our explainer on Ofcom price rise rules covers what changed. Direct answer: Only within 14 days of signing, for a contract made online or by phone. If you order this week, that window closes in October, weeks before the big Black Friday launches, so don't count on it. The cooling-off period is there to protect you, not to let you shop around twice. If you cancel within it, you may have to pay for any service you've already used, and you can lose any switching credit. If you're torn, the cleaner choice is to order now if you're out of contract, or wait until mid-November if you're not. Direct answer: It depends who's under your roof. Families should look at 500Mbps plans, renters at contract length, students at this week's reward cards, and anyone on Universal Credit or Pension Credit at social tariffs, which beat most deals. The right move for your household Families Several people streaming, gaming and on video calls at once Look at 500Mbps plans: from about £29 to £34 a month from the big names on 3 October. Use the speed calculator to check. Renters You might move before a long contract ends Weigh a 12-month or rolling deal against a cheaper 24-month one, and check whether your provider can move with you. Students Shared houses with term-time needs EE's student reward cards of £50 to £70 are due to end on 8 October. Split the bill and pick a contract that fits your tenancy. On a tight budget or benefits Universal Credit, Pension Credit and similar A social tariff from about £12 to £24 a month will usually beat any Black Friday deal, and there's no reason to wait. Working from home Video calls and big uploads Full fibre gives far better upload speeds than older lines. Check the upload figure, not just download. If someone in your family is on certain benefits, a social tariff is usually the best deal of all, from about £12 to £24 a month, and Black Friday doesn't change it. Our social tariffs guide shows who qualifies. TalkTalk customers wondering about the sale can read our TalkTalk guide before deciding. Direct answer: Very. Whether you choose today, at Black Friday or when your contract ends, it's the same few minutes: enter your postcode, pick the deal with the best total cost, and order. Your new provider arranges the switch with your old one. Whenever you decide, it's the same easy switch Deciding now Out of contract, or happy with today's prices Compare at your postcode, order the deal you like, and you're done. Deciding at Black Friday Contract ends in December, or you want a Black Friday extra Set a reminder for mid-November, then compare the new offers against today's. Deciding when your contract ends Any time of year Your provider must tell you when your contract is ending. Compare that week. See every deal we can find for your address, cheapest first. Check the whole-contract cost and the speed you need. Your new provider arranges the switch with your old one. No need to call your old provider; the old service is cancelled as part of the switch. That's the point of comparing: you don't have to guess the perfect day. Whenever you're ready, our postcode comparison shows every deal we can find for your address that day, cheapest first, so you can see straight away whether today's price beats what you're paying, or what you saw last month. Direct answer: Check your contract end date, work out the speed you need, and compare at your postcode. If today's price works and you're out of contract, order it; if you're waiting, set a reminder for mid-November. Your 10-minute plan this week Find your contract end date It's on your bill or in your account. Out of contract? Every month you wait costs extra. Work out the speed you need Use the speed calculator so you don't pay for speed you won't use. Compare at your postcode See every deal that reaches your address, listed by price, lowest first, with the total contract cost. Lock in a price, or set a reminder If today's price works for you, order it. If you're waiting, set a reminder for mid-November and compare again; it takes the same few minutes. Ten minutes now could save you hundreds over your contract Lock in a price you're happy with today, or come back when the Black Friday offers land. Either way, it takes minutes. Prefer to talk it through? Call 0330 122 1223 In summary Adrian's closing thought Every year people tell me they're holding out for Black Friday, and every year some of them pay three months of out-of-contract prices to save a few pounds. If your contract has ended, the maths usually says switch now. If it ends at Christmas, wait, set a reminder and pounce. Either way, spend ten minutes comparing at your postcode, because the best deal for your street is rarely the one on the telly. Ready to switch Saving more Know someone out of contract, or holding out for Black Friday? Send them this. You are welcome to quote and link to this article. Please credit BroadbandSwitch.uk and link to this page. In a sentence: On 3 October 2026, EE's 900Mbps broadband plan cost £33.99, below the £36.99 EE called its lowest ever price at Black Friday 2025, and Ofcom found out-of-contract customers spend £7 to £9 a month more on average, so for most out-of-contract households waiting for Black Friday costs more than it saves. Usually not if you're out of contract. Ofcom found in-contract customers spend £7 to £9 a month less on average, and EE's and BT's prices today already match or beat their Black Friday 2025 offers. Waiting can pay if your contract ends in December or January, or if you want Virgin Media or Plusnet. None have been announced yet. EE says its details will be available mid-November. In 2025 Virgin Media launched in the week of 6 November, Plusnet on 26 November and Vodafone on 28 November. Black Friday is 27 November 2026 and Cyber Monday is 30 November. Sometimes. EE's 900Mbps plan was £36.99 at Black Friday 2025 and is £33.99 today. Plusnet's monthly prices barely moved last year, but its reward cards rose to up to £180, and Virgin Media gave three months free. Sky's website says its new-customer prices are available until 14 October 2026, for tiers from Superfast to Full Fibre Gigafast, and its Full Fibre 2.5 Gigafast+ price until 4 November. Offers are usually replaced when they end, and the new price can be the same, better or worse. Virgin Media says its lowest prices on selected bundles end on 14 October 2026, and EE's student page says its reward cards end on 8 October. BT's deals page showed no end date on 3 October 2026. New offers usually follow, so compare again on the day you decide. Yes. Your old provider can charge an early exit fee, but Sky, BT, EE and Vodafone will credit some or all of it back if you switch to them. You pay your old provider first, then claim credit from the new one: Sky up to £200, BT up to £300 as bill credit, EE up to £200 or £300 with TV, and Vodafone up to £300. Each has a time limit, often 90 days. On average £7 to £9 a month more than in-contract customers, according to Ofcom's February 2026 research. If you're on a provider's full standard price, the gap can be much bigger. Yes, for contracts made online or by phone you have a 14-day cooling-off period. You may have to pay for any service you've used, and you may lose any switching credit. Multiply each monthly price by the months you'll pay it, including the fixed April rises, then add any upfront fee. BT Full Fibre 300 starting this month comes to about £839.76 over 24 months, by our arithmetic. Usually. BT, EE, TalkTalk and Plusnet add £4 a month each spring, and Vodafone adds £3.50. Since January 2025, rises in new contracts must be shown in pounds and pence before you sign. On 3 October 2026, Virgin Media started from £23.99 on its own network, Vodafone from £24 and TalkTalk Full Fibre 150 at £25. Smaller providers can be cheaper, and prices depend on your address, so compare at your postcode. Written by Adrian James, Broadband Editor at BroadbandSwitch.uk (LinkedIn). Reviewed by Dr Alex J. Martin-Smith, Founder (LinkedIn). Published 5 October 2026. Prices checked on providers' own websites on 3 October 2026 and depend on your address. BroadbandSwitch.uk is independent; deals are listed by price, lowest first. Corrections are logged publicly.Grab a broadband deal now, or wait for Black Friday?
When do today's broadband offers end?
Provider What ends When Their wording Plusnet Reward cards (£50 to £100) Thu 8 October "£100 Plusnet Reward Card offer ends 8 October 2026" EE Reward cards (£50 to £70, student page) Thu 8 October "Offer ends 8th October 2026" Sky New-customer prices, Superfast to Gigafast Wed 14 October "New customer price available until 14/10/2026" Virgin Media Lowest prices on selected bundles Wed 14 October "Offer ends 14th October" Sky Full Fibre 2.5 Gigafast+ price Wed 4 November "until 04/11/2026" BT, Vodafone, TalkTalk Current prices No end date shown Check before you order Everyone What happens next On or after the date Usually a new offer; the price may be the same, better or worse Should you wait for Black Friday?
Is Black Friday broadband actually cheaper?
Provider Black Friday 2025 Today Verdict Virgin Media First three months free, then £24.99 for 264Mbps, rising each April From £23.99 for M125, offer due to end 14 October Black Friday 2025 was cheaper over the contract Plusnet Reward cards up to £180 on 500 and 900 Reward cards up to £100, due to end 8 October Black Friday 2025 gave bigger rewards Vodafone About 50p to £1 a month off existing prices Full fibre from £24 Little difference EE and BT 900Mbps at £36.99 900Mbps at £33.99 (EE) and £35.99 (BT) Today is cheaper What does waiting cost?
What do today's deals really cost?
Provider Package Monthly Upfront Price rises Offer ends 24-month total BT Full Fibre 300 £30.99 £0 +£4 on 31 March 2027 and 2028 No end date shown £839.76 BT Full Fibre 500 £33.99 £0 +£4 on 31 March 2027 and 2028 No end date shown £911.76 BT Full Fibre 900 £35.99 £0 +£4 on 31 March 2027 and 2028 No end date shown £959.76 EE Full Fibre 100 £26.99 £30 +£4 on 31 March 2027 and 2028 Reward cards due to end 8 October £773.76 EE Full Fibre 300 £28.99 £30 +£4 on 31 March 2027 and 2028 Reward cards due to end 8 October £821.76 EE Full Fibre 900 £33.99 £10 +£4 on 31 March 2027 and 2028 Reward cards due to end 8 October £921.76 Vodafone Full Fibre, entry £24.00 Not shown +£3.50 on 1 April each year No end date shown £660.00 plus any upfront fee Vodafone 500 £29.00 Not shown +£3.50 on 1 April each year No end date shown £780.00 plus any upfront fee Vodafone 910 £32.00 Not shown +£3.50 on 1 April each year No end date shown £852.00 plus any upfront fee TalkTalk Full Fibre 150 £25.00 £0 +£4 in April 2027 and 2028 No end date shown £696.00 TalkTalk Full Fibre 500 £30.00 £0 +£4 in April 2027 and 2028 No end date shown £816.00 TalkTalk Full Fibre 900 £36.00 £0 +£4 in April 2027 and 2028 No end date shown £960.00 Still in contract: can I switch now?
Provider Up to How it's paid Time limit Sky Up to £200 (broadband, calls and line) Sky account credit, capped at what you were charged Send proof of payment within 90 days BT Up to £300 Applied as bill credit Check BT's terms when ordering EE Up to £200, or £300 if you're switching TV too Credit to your EE account Check EE's terms when ordering Vodafone Up to £300 Vodafone account credit Claim within 90 days of Vodafone contacting you Virgin Media Check when you order Account bill credit Its current terms weren't clear on 3 October How do you spot a really good deal?
Can I cancel if a better Black Friday deal appears?
What's the best move for my household?
Whenever you decide, how easy is it to switch?
What should I do this week?
Keep going: the guides behind this article
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James, A. (2026, October 5). Grab a broadband deal now, or wait for Black Friday? BroadbandSwitch.uk. https://broadbandswitch.uk/insights/broadband-deal-now-or-wait-for-black-friday/ Frequently asked questions
Should I wait for Black Friday to buy broadband?
When do Black Friday broadband deals start in 2026?
Are Black Friday broadband deals actually cheaper?
When does Sky's current broadband offer end?
When do Virgin Media, BT and EE's current offers end?
Can I switch broadband if I'm still in contract?
Who pays my exit fees if I switch?
How much more do out-of-contract customers pay?
Can I cancel a broadband contract within 14 days if I find a better deal?
How do I work out the total cost of a broadband deal?
Do broadband prices go up mid-contract?
What's the cheapest full fibre from the big providers right now?
References
Grab a broadband deal now, or wait for Black Friday?
Written by Alex Martin-Smith (LinkedIn) • Reviewed by Adrian James (LinkedIn)
Last reviewed: 3 October 2026
Quick summary: Should you sign up for broadband now or wait for Black Friday? We checked providers' own prices, offer dates and last year's deals. Here's the answer.
EE Full Fibre 900 today
£33.99 a month
The same plan at Black Friday 2025
£36.99 EE's own figure
Extra paid out of contract
£7 to £9 a month, Ofcom average
8 Oct
Plusnet and EE reward cards due to end
14 Oct
Sky and Virgin Media current prices due to end
27 Nov
Black Friday; offers not yet announced
Compare deals at your postcode →
Mon 5 Oct
Compare today's prices at your postcode.
Thu 8 Oct
Plusnet and EE reward cards due to end.
Wed 14 Oct
Sky and Virgin Media current prices due to end, and usually replaced.
Early Nov
Virgin Media launched its Black Friday 2025 deal in the week of 6 November.
Mid Nov
EE says its 2026 Black Friday details will be available mid-November.
Fri 27 Nov
Black Friday.
Mon 30 Nov
Cyber Monday.
EE Full Fibre 900Cheaper today
Black Friday 2025
£36.99
Today
£33.99
BT Full Fibre 900Cheaper today
Black Friday 2025
£36.99
Today
£35.99
EE entry full fibreThe same
Black Friday 2025
£26.99
Today
£26.99
Compare deals at your postcode →
4 weeks
£6 to £8
8 weeks, to Black Friday
£13 to £17
10 weeks, to go live after Black Friday
£16 to £21
Vodafone Full Fibre, entry
£660.00
TalkTalk Full Fibre 150
£696.00
EE Full Fibre 100
£773.76
BT Full Fibre 300
£839.76
Vodafone 910
£852.00
EE Full Fibre 900
£921.76
BT Full Fibre 900
£959.76
TalkTalk Full Fibre 900
£960.00
Compare the full contract cost at your postcode
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