Alex Martin-Smith
Dr Alex J. Martin-Smith CMgr., MBA, LLM, DBA is Founder and CEO at upleashed, Founder and CTO at ability6, and Investor and Strategic Lead at SearchSwitchSave and affiliated consumer platforms.
Author profiles
Last reviewed: 11 April 2026
SearchSwitchSave.com owns BroadbandSwitch.uk. We publish comparison guidance and tools to empower UK consumers with the best choice and practical next steps when they switch broadband.
Adrian James
Director of the Sales Division at SearchSwitchSave. Focuses on customer-first broadband and telecoms guidance, fair value, and long-term trust for UK households and small organisations.