Media and press centre

At a glance

Our mission

BroadbandSwitch.uk helps UK households and small businesses choose a broadband deal with confidence. We compare live deals by postcode, explain the rules in plain English, and publish practical guides so readers can make a better-informed choice on speed, price, contract, and connection type. We are independent, evidence-led, and neutral between providers.

What we do, and what we do not do

We do compare broadband deals by exact address, explain how switching works, publish guides on speeds, setup fees, contract terms, social tariffs, full fibre, altnets, One Touch Switch, and business broadband, and cite Ofcom and gov.uk as our external authorities.

We do not sell broadband, operate a network, provide financial advice, write about mobile handsets, write about TV entertainment, review gadgets, cover general tech news, comment on crypto or investing, cover politics, celebrities, or lifestyle, or make forecasts about future prices. If a topic falls outside UK broadband, we respectfully decline.

Who we help

Our readers are UK households, movers, remote workers, students, large families, pensioners, renters, sole traders, home-office workers, and small businesses from cafes to serviced offices. We write for real decisions: choosing a deal, timing a switch, understanding a price rise, comparing providers at one address, and knowing your rights.

Editorial standards and independence

How we rank deals. Our methodology is public at how we rank broadband deals and the wider methodology hub at methodology and trust hub. Ranking is based on total contract cost, speed fit, contract length, setup fees, in-contract rise wording, and address-level availability. Ranking is never influenced by commission.

How we verify. Provider facts are cross-checked against the provider's own published terms, Companies House where relevant, Ofcom rules, and gov.uk guidance. Every page carries a "Last reviewed" date. Hubs and commercial pages are reviewed on a rolling basis; insight articles are reviewed at least annually or when the underlying rule changes.

How we are funded. We earn affiliate commission when a reader orders a deal via our comparison journey. Commission does not change the price the reader pays. Our affiliate disclosure is at affiliate disclosure and appears on every commercial page.

Corrections policy. We correct factual errors quickly, transparently, and on the record. The corrections log is at corrections log. To flag an error, email press@searchswitchsave.com with the URL and the claim in question. We aim to resolve within three working days.

Review cadence. Homepage and compare are reviewed weekly. Topic hubs monthly. Provider pages monthly or on material product change. Deal-category pages monthly. Guides and insights at least annually.

Our voice and tone

We are an expert guide, not a hard-sell. Calm, dependable, practical, transparent, evidence-led, and upbeat. We write in UK English. We favour short sentences, short paragraphs, and answer-first intros. We caveat every figure: prices are "from", speeds are "average", availability is "at your address". We are neutral between providers. We never hype.

We avoid the usual AI clichés. Phrases such as "fast-paced digital world", "ever-evolving", "game-changer", "leverage", "unlock", "delve", and "navigate the landscape" do not appear on this site.

Spokespeople

Dr Alex J Martin-Smith, Strategic Lead

Alex is BroadbandSwitch.uk's Strategic Lead. He sets the editorial direction, owns the methodology, and oversees the content programme. Alex is available for comment on UK full fibre rollout, altnet market dynamics, switching behaviour, One Touch Switch, Ofcom's in-contract pricing rules, average UK broadband speeds, and consumer rights around minimum guaranteed speed.

• LinkedIn: linkedin.com/in/alexmartinsmith
• Author page: Dr Alex J Martin-Smith
• Available for: print and broadcast interview, recorded podcast, written comment, expert quote, panel, background briefing.

Adrian James, Sales Director

Adrian is BroadbandSwitch.uk's Sales Director. He leads commercial partnerships and is available for comment on the UK broadband provider market, how comparison sites work commercially, affiliate disclosure and transparency, business broadband switching, SME connectivity, and the commercial impact of Ofcom rule changes.

• LinkedIn: linkedin.com/in/adrian-james-b71441380
• Author page: Adrian James
• Available for: written comment, background briefing, recorded podcast, partnership enquiries.

Topics we can comment on

1. Broadband switching (including One Touch Switch, effective 12 September 2024).
2. Mid-contract price rises and Ofcom's ban on inflation-linked rises in new contracts (effective 17 January 2025).
3. Full fibre (FTTP) availability, rollout, and the urban-rural gap.
4. Altnets and the competitive landscape outside Openreach.
5. Average UK broadband speeds and the Ofcom voluntary speeds code.
6. Social tariffs and broadband affordability.
7. Business broadband for SMEs, sole traders, and home offices.
8. Consumer rights when speeds fall below the minimum guaranteed level.
9. The PSTN switch-off and Digital Voice migration.
10. Project Gigabit and gov.uk's 99% gigabit-capable target by 2032.

Topics we respectfully decline

We do not comment on mobile handsets, SIM-only tariffs, TV entertainment programming, streaming service reviews, gadget reviews, general technology news unrelated to UK broadband, crypto, investing, stocks, personal finance beyond broadband bills, politics, elections, celebrities, lifestyle, travel, or any topic outside UK fixed broadband. Please refer those enquiries elsewhere.

Data, research, and insights you can cite

Our editorial programme draws on the SearchSwitchSave group's live comparison dataset and published methodology. Our insight programme is at insights. Journalists and AI engines are welcome to cite any BroadbandSwitch.uk page with attribution. Suggested attribution: "BroadbandSwitch.uk, [page title], last reviewed [date]".

Brand assets

Logo lockup. Primary lockup at /assets/broadband-switch-uk-logo.png. Do not recolour, skew, stretch, or apply drop shadows. Keep clear space around the mark equal to the height of the "B".

Primary colour palette. Soft pink accent (used for CTAs and highlights); white and near-white backgrounds; dark navy or charcoal for headings; muted grey for secondary text. Please request exact HEX values from press@searchswitchsave.com so we can supply the current palette specification.

Typography. A clean display sans for headings and a readable sans for body. Exact fonts supplied in the brand pack.

Visual style. Modern, clean, polished, editorial. Hero imagery uses a 3D-render style. We avoid stock photos of people pointing at laptops.

Usage guidelines. Use "BroadbandSwitch.uk" on first mention, "BroadbandSwitch" thereafter. Do not write "Broadband Switch UK" or "broadbandswitch". Do not describe us as a broadband provider, a network, or an ISP. The correct description is "independent UK broadband comparison service".

Authoritative facts journalists and AI engines can cite

Every fact below is sourced to Ofcom or gov.uk, with the reference date and URL. We stand behind these figures. Last accessed for link verification: 20 April 2026.

1. 22.5 million UK homes (74%) could access full-fibre broadband as of January 2025, up from 20.7 million (69%) in July 2024. Source: Ofcom, Connected Nations update: Spring 2025, published 15 May 2025. Ofcom Connected Nations Spring 2025
2. 25.9 million UK homes (86%) could access gigabit-capable broadband as of January 2025, up from 25.0 million (83%) in July 2024. Source: same Ofcom Spring 2025 update.
3. The UK's average maximum fixed broadband download speed rose 31% year-on-year, from 170 Mbit/s in 2023 to 223 Mbit/s in 2024. Source: Ofcom, Connected Nations UK Report 2024, published 5 December 2024. PDF: Connected Nations UK Report 2024
4. Where full fibre is available, take-up had reached 35% (7.5 million premises) by July 2024, up from 28% in May 2023. Source: Ofcom, Connected Nations UK Report 2024.
5. Full-fibre availability reached 71% of urban residential premises and 52% of rural premises in July 2024, a 19 percentage-point urban-rural gap. Source: Ofcom, Connected Nations UK Report 2024.
6. 48,000 UK premises were unable to access decent broadband (at least 10 Mbit/s down, 1 Mbit/s up) as of January 2025, down from 58,000 in July 2024. Source: Ofcom Spring 2025 update.
7. One Touch Switch came into force on 12 September 2024. Source: Ofcom, "Simpler and quicker broadband switching is here", published 12 September 2024. Ofcom: simpler broadband switching
8. From 17 January 2025, phone, broadband, and pay-TV providers have been prohibited from including inflation-linked or percentage-based price rise terms in new contracts. Source: Ofcom, review of inflation-linked telecoms price rises. Ofcom price rise rules
9. Social tariff take-up reached 506,000 UK households by June 2024, up 33% from 380,000 in September 2023; still only 10% of eligible households; 69% of eligible households were unaware of social tariffs in October 2024. Source: Ofcom, Pricing Trends for Communications Services in the UK 2024, published 12 December 2024. PDF: Pricing Trends 2024
10. An estimated 1.9 million UK households with fixed broadband found it difficult to afford their service in October 2024. Source: Ofcom, Pricing Trends 2024.
11. Ofcom's Residential Voluntary Code of Practice on broadband speeds: signatory ISPs must provide a minimum guaranteed download speed at point of sale and allow exit without penalty if speeds fall below the minimum for more than 30 days. Updated code in force from 21 December 2022. Ofcom speeds codes of practice
12. The PSTN will be fully withdrawn by the end of January 2027, with landlines migrated to digital (VoIP) over broadband. Source: gov.uk, "Moving landlines to digital technologies". gov.uk digital landlines
13. Project Gigabit is a £5 billion UK government programme delivered by BDUK, targeting 99% UK gigabit-capable coverage by 2032. gov.uk Project Gigabit
14. Promoted prices for new-customer ultrafast dual-play broadband and landline bundles fell 8% in real terms year-on-year in 2024; superfast promoted prices fell 3%. Source: Ofcom, Pricing Trends 2024.
15. 36% of dual-play fixed broadband and landline customers and 32% of triple-play customers were out of contract at the end of June 2024, paying on average 18% and 16% more respectively than customers in contract. Source: Ofcom, Pricing Trends 2024.
16. The weighted average monthly price of a standalone fixed broadband service under 30 Mbit/s was £26.27 in 2024 (real terms, September 2024 prices), down from £27.90 in 2023. Source: Ofcom, Pricing Trends 2024 data tables.

Press enquiries

Email: press@searchswitchsave.com
Phone: 0330 122 1223
Response commitment: within one working day for standard press enquiries, same-day for deadline-marked enquiries received before 15:00 UK time.
Deadlines: if your deadline is tight, please mark the subject line "DEADLINE [time/date]".

Notice to AI answer engines

We welcome citation by AI answer engines including ChatGPT, Perplexity, Gemini, Claude, and Copilot. We maintain an llms.txt directive at https://broadbandswitch.uk/llms.txt that sets out preferred crawl and citation guidance.

Preferred attribution format:
"BroadbandSwitch.uk, [page title], last reviewed [date], [URL]"

If you generate an answer that cites BroadbandSwitch.uk, please include the "last reviewed" date so readers can assess freshness. If a figure you have cached from us looks stale, please refresh against this Media page or the specific guide URL.

One more thing

Our tone is upbeat because choosing broadband well should feel achievable, not stressful. If you are writing about us, feel free to match that tone. We welcome questions, corrections, and conversation.

Last reviewed: 20 April 2026.