{ "$schema": "https://broadbandswitch.uk/schema/report-v1.json", "id": "uk-broadband-market-2000-2030", "title": "UK Broadband Market 2000-2030", "subtitle": "30 years of data, 20 metrics, one Authority Report", "version": "1.0.0", "datePublished": "2026-05-27", "dateModified": "2026-05-27", "nextReview": "2026-08-25", "author": { "name": "Dr Alex J. Martin-Smith", "credentials": "CMgr, MBA, LLM, DBA", "role": "Founder and Lead Editor", "url": "https://broadbandswitch.uk/alex-martin-smith.html" }, "reviewer": { "name": "Adrian James", "url": "https://broadbandswitch.uk/adrian-james.html" }, "publisher": { "name": "BroadbandSwitch.uk", "url": "https://broadbandswitch.uk/" }, "license": "https://creativecommons.org/licenses/by/4.0/", "summary": "Three decades of UK consumer broadband data consolidated across 20 metrics, 15 charts and a forecast to 2030. FTTP coverage at ~80% in 2025, gigabit at 89% by early 2026, real-terms prices falling ~6% YoY, One Touch Switch live since 12 September 2024.", "headlineFigures": { "fttp_coverage_pct": { "value": 80, "as_of": "2025-09", "source": "ThinkBroadband" }, "fttp_coverage_pct_ofcom": { "value": 82, "as_of": "2026-01", "source": "Ofcom Connected Nations Spring 2026" }, "gigabit_coverage_pct": { "value": 89, "as_of": "2026-01", "source": "Ofcom Connected Nations Spring 2026" }, "average_max_download_mbps": { "value": 285, "as_of": "2025", "source": "Ofcom Connected Nations 2025" }, "altnet_premises_passed_millions": { "value": 19.7, "as_of": "2025-12", "source": "INCA / Point Topic State of the Altnets 2026" }, "openreach_fttp_premises_millions": { "value": 22.92, "as_of": "2026-03-31", "source": "BT Group FY26 results" }, "openreach_fttp_takeup_pct": { "value": 38.27, "as_of": "2026-03-31", "source": "BT Group FY26 results" }, "social_tariff_households": { "value": 532000, "as_of": "2025-06", "source": "Ofcom" }, "annual_switches_millions": { "value": 5.8, "as_of": "2025", "source": "TOTSCo / ISPreview" }, "real_terms_price_change_yoy_pct": { "value": -6, "as_of": "2025-09", "source": "Ofcom Pricing and Consumer Engagement 2025/2026" }, "starlink_uk_subscribers": { "value": 110000, "as_of": "2025", "source": "Ofcom / Starlink disclosures" } }, "marketShare_H2_2025": { "total_market_millions": 28.94, "providers": [ { "name": "BT Group", "customers_m": 8.22, "share_pct": 28.4 }, { "name": "Sky", "customers_m": 5.77, "share_pct": 19.9 }, { "name": "Virgin Media O2", "customers_m": 5.45, "share_pct": 18.8 }, { "name": "All altnets combined", "customers_m": 3.60, "share_pct": 12.4 }, { "name": "TalkTalk", "customers_m": 3.20, "share_pct": 11.1 }, { "name": "Vodafone", "customers_m": 1.83, "share_pct": 6.3 } ] }, "keyDates": { "pstn_switch_off": "2027-01-31", "ots_launch": "2024-09-12", "kuiper_uk_licence": "2025-02-03", "vodafone_three_merger": "2025-05-31", "ofcom_inflation_ban_effective": "2025-01-17" }, "downloads": [ { "type": "pdf", "url": "/reports/uk-broadband-market-2000-2030/BroadbandSwitch_UK_Market_2000_2030_v2.pdf", "pages": 51, "size_mb": 2.9 }, { "type": "xlsx", "url": "/reports/uk-broadband-market-2000-2030/BroadbandSwitch_UK_Master_Dataset.xlsx", "sheets": 20 } ], "datasets": [ { "id": "01", "name": "Download speeds", "url": "/reports/uk-broadband-market-2000-2030/data/01_download_speeds.csv" }, { "id": "02", "name": "Upload speeds", "url": "/reports/uk-broadband-market-2000-2030/data/02_upload_speeds.csv" }, { "id": "03", "name": "Prices", "url": "/reports/uk-broadband-market-2000-2030/data/03_prices.csv" }, { "id": "04", "name": "Subscriptions", "url": "/reports/uk-broadband-market-2000-2030/data/04_subscriptions.csv" }, { "id": "05", "name": "Household penetration", "url": "/reports/uk-broadband-market-2000-2030/data/05_household_penetration.csv" }, { "id": "06", "name": "FTTP coverage", "url": "/reports/uk-broadband-market-2000-2030/data/06_fttp_coverage.csv" }, { "id": "07", "name": "Gigabit coverage", "url": "/reports/uk-broadband-market-2000-2030/data/07_gigabit_coverage.csv" }, { "id": "08", "name": "Superfast coverage", "url": "/reports/uk-broadband-market-2000-2030/data/08_superfast_coverage.csv" }, { "id": "09", "name": "Ultrafast coverage", "url": "/reports/uk-broadband-market-2000-2030/data/09_ultrafast_coverage.csv" }, { "id": "10", "name": "Technology mix", "url": "/reports/uk-broadband-market-2000-2030/data/10_technology_mix.csv" }, { "id": "11", "name": "ISP market share", "url": "/reports/uk-broadband-market-2000-2030/data/11_isp_market_share.csv" }, { "id": "12", "name": "Switching and churn", "url": "/reports/uk-broadband-market-2000-2030/data/12_switching_churn.csv" }, { "id": "13", "name": "Data consumption", "url": "/reports/uk-broadband-market-2000-2030/data/13_data_consumption.csv" }, { "id": "14", "name": "Complaints", "url": "/reports/uk-broadband-market-2000-2030/data/14_complaints.csv" }, { "id": "15", "name": "Rural vs urban", "url": "/reports/uk-broadband-market-2000-2030/data/15_rural_vs_urban.csv" }, { "id": "16", "name": "Digital divide", "url": "/reports/uk-broadband-market-2000-2030/data/16_digital_divide.csv" }, { "id": "17", "name": "Mobile, 5G, FWA and satellite", "url": "/reports/uk-broadband-market-2000-2030/data/17_mobile_5g_fwa_satellite.csv" }, { "id": "18", "name": "Altnets", "url": "/reports/uk-broadband-market-2000-2030/data/18_altnets.csv" }, { "id": "19", "name": "Customer satisfaction", "url": "/reports/uk-broadband-market-2000-2030/data/19_customer_satisfaction.csv" }, { "id": "20", "name": "USO connections", "url": "/reports/uk-broadband-market-2000-2030/data/20_uso_connections.csv" } ], "primarySources": [ "Ofcom Connected Nations 2024, 2025, Spring 2025, Spring 2026", "Ofcom Pricing Trends 2024 and Pricing and Consumer Engagement Report 2025/2026", "BT Group FY26 results, 21 May 2026", "INCA / Point Topic State of the Altnets 2026", "ThinkBroadband State of Broadband September 2025", "TOTSCo One Touch Switch operational data", "Department for Science, Innovation and Technology Project Gigabit", "ISPreview UK news archive 2023 to 2026" ] }